Author Archives: Nathalie Tay

GrowthOps and Shell Amplify Rewards With New Loyalty Campaign

Shell and GrowthOps Asia continue the quest for more adventure with Malaysian icon Remy Ishak, [...]

FCB SHOUT Doubles The Delight For Pizza Fans With The Launch of The New Domino’s Double Cheeseburger Pizza

Over the years, many have tried to create the ultimate fast food fusion: combining the [...]

Kancil Creative Festival returns, seeking to inspire Malaysian creativity

The Kancil Creative Festival Conference 2024 is back to inspire those in the creative and [...]

TikTok’s Symphony Creative Studio Goes Global with Brands Empowered by AI and Getty’s Stockpile

By The Malketeer Unleashing the Power of AI for Advertisers to Create Dynamic Marketing Content In [...]

Communications Firms Can No Longer Ignore the Climate Backlash – Reputation is on the Red Line

By The Malketeer Havas and the Perils of Progress: Navigating the Reputational Minefield of Fossil Fuel [...]

Ströer’s Christian Schmalzl tells OOH industry to see the big picture – Classic alongside Digital

In a keynote speech at the World Out of Home Europe Forum in Milan last [...]

Unlocking APAC’s Potential BerSAMA: The Power of Hyperlocalisation For Brand Success In Southeast Asia

Strategic Asia Marketing Alliance (SAMA) today marks a significant milestone in Asia-Pacific’s (APAC) creative industry, [...]

Xamble: Brands Increasingly Turning to Influencers and Social Commerce to Boost Sales

In the rapidly evolving landscape of digital marketing, brands are increasingly leaning on influencers and [...]

Delivering Cleaner and Greener: Pos Malaysia Expands Its Electric Vehicle Fleet with 1,092 Additional Electric Motorcycles from MODENAS

Pos Malaysia Berhad (“Pos Malaysia”), the national post and parcel service provider, announced its latest [...]

If a tree falls in the forest… …and no-one is there to see it, did it really happen?

By Paul J Loosley Creativity unsung and without an audience is an illusion. In fact [...]