Author Archives: Najihah Nasrin

Purple makes a difference, and it only took smiles

“Purple makes a difference and it only took smiles” was first published in MARKETING WEEKENDER [...]

FWD Group unveils “press play” brand campaign

FWD Group Holdings Limited (“FWD Group” or “the Company”) unveiled its new brand campaign – [...]

Astro Xiao Tai Yang brings more funtastic learning programmes for kids

Astro Xiao Tai Yang (CH 304) takes kids’ learning to a whole new level with [...]

Johnson & Johnson to discontinue sales of baby talcum powder globally

In the year 2023, Johnson & Johnson (J&J) will stop their selling of talcum-based baby [...]

Johnson’s Baby wants to redefine the concept of a “mother” on Thais “Mother’s Day”

Johnson’s Baby and BBDO Bangkok’s latest campaign for Thailand’s Mother’s Day on 12th of August, [...]

Ecommerce sales in Southeast Asia projected to grow 18% in 2022, reaching US $38.2 billion: Ascential Digital Commerce Whitepaper

This mass switch to online commerce has ushered in a new shopper-brand and shopper-retailer relationship [...]

Wunderman Thompson reveals what’s driving the next wave of inclusion for brands

Wunderman Thompson launches ‘Inclusion’s Next Wave’, a global trends report outlining the driving forces behind [...]

Memeology 101

“Memeology 101 ” was first published in MARKETING WEEKENDER Issue 339 By Adonymous Using memes [...]

Cycle & Carriage selects Antsomi CDP 365 to empower its Omnichannel Marketing

With the company’s commitment to delivering exceptional journeys, Cycle & Carriage has selected Antsomi CDP [...]

New strategies for the use of digital influencers.

As one of the pioneers to work with influence marketing, Brazilian Tiago Ribeiro, also known [...]