Author Archives: The Malketeer

The Ad Industry’s Dilemma in 2024 – Tackling Climate Responsibility

By The Malketeer 2024 is set to be a year marked by increased climate consciousness and [...]

Reaping the Great Reinvention: How Advertising Agencies in Malaysia Can Thrive in a Transformed Society

By The Malketeer In the wake of the Great Reinvention, a paradigm shift that is reshaping [...]

Crafting Unforgettable Brand Stories and Elevating Engagement in the Malaysian Marketing Landscape

By The Malketeer In the dynamic realm of marketing and advertising in Malaysia, the power of [...]

Unleashing The Power of Identity Marketing

By The Malketeer In the ever-evolving landscape of marketing, finding the right approach can seem like [...]

Scaling Your Campaigns Whilst Balancing Creativity and Efficiency

By The Malketeer In the fast-paced world of Malaysian marketing and advertising, the demand to scale [...]

MARKETING NARRATIVES MUST BE INNOVATIVE AND TAILORED TO THE MALAYSIAN CONTEXT

By The Malketeer As we usher 2024, Malaysian marketers are gearing up to explore fresh avenues [...]

MANAGING REVERSE DISCRIMINATION IN MALAYSIA: CHALLENGES IN DIVERSITY, EQUITY, AND INCLUSION.

By The Malketeer Diversity, equity, and inclusion (DEI) have become pivotal themes in the global discourse, [...]

BRAVE AND BOLD BRANDS: EMBRACING RISK, DIFFERENCE, AND IMPERFECTION

By The Malketeer In a world driven by algorithms and conformity, the call for brands to [...]

UNLOCKING THE MAGIC OF SEO IS BECOMING EVEN MORE PIVOTAL

By The Malketeer The landscape of Search Engine Optimisation (SEO) is undergoing rapid transformation, fuelled by [...]

MAXIMISING IMPACT ON A TIGHT MARKETING BUDGET

By The Malketeer Marketers in Malaysia are facing challenging times as economic uncertainties continue to put [...]