Back in its 7th year ‘The Best of Global Digital Marketing’ (#MYBGDM2017) will highlight the best content marketing strategies across the globe this August 14th at Sime Darby Convention Centre.
As a taste of what’s to come, content marketing veteran Hando Sinisalu, reputable marketing journalist, researcher and founder and CEO of Best Marketing International shares with us the following case study which will be discussed at the event.
“Changing people’s attitudes and behavior is a really challenging task for the marketers. We have seen enough patronizing campaigns, such as “do not smoke” or “drive safely”. Humans tend to ignore such messages.
Auto Club of Romania took a completely different approach: gamification, and used children as the influencers.” Hando shared.
Join us for a more detailed discussion on the campaign and hear more brilliant content marketing examples by Hando himself this August 14.
Click here to find out more on the ‘Best of Global Digital Marketing Conference’ or contact Ruby at 03-77262588 or [email protected]
BEST OF GLOBAL DIGITAL MARKETING Conference 2017
For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa
Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…
Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?
The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Date: 14 August, 2017 (Thursday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 8.30am – 5.00pm
Book your seats early! Call Ruby on 03-77262588 or [email protected]
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