McDonald’s available on Foodpanda at the same price, with its McDelivery app going 24/7
McDonald’s Malaysia announced its new partnership with foodpanda recently. The new partnership will penetrate new areas nationwide where McDelivery previously had no access.
McDonald’s also announced that it’s McDelivery app is now available 24/7.
The McDelivery app has been around since early 2018 and can be downloaded on both the Apple App Store and Google Play Store.
There’s also a newly launched McDonald’s app which features more than just placing an online order and includes daily exclusive offers and promotions for customers, booking function for birthday parties, locating the nearest restaurant, job application, latest news and information about McDonald’s as well as customer feedback function.
In addition, McDonald’s app users will also get personalized promotions based on user history and demographics.
The move is designed to make it a “one stop centre” for customers who are always on the go.
The cost of food for McDelivery and foodpanda is the same.
McDonald’s Malaysia vice president/chief marketing officer Melati Abdul Hai said that the fast food chain was targeting more than 310 delivery points by the end of this year.
“We hope to have 90% of McDonalds restaurants equipped with McDelivery services by 2025.”
Both parties also hope to find and collaborate with more third-party operators in the future.
McDonalds welcomes feedback on their apps.
BEST OF GLOBAL DIGITAL MARKETING Conference 2018
The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world!
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