In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media, an Omnicom (NYSE: OMC) connected capability, has been ranked #1 in Malaysia and Asia Pacific. This achievement contributed to Omnicom Media being named the best performing global media group, with top rankings across North America, EMEA, and LATAM.
As RECMA notes in its report, Omnicom Media – officially created in December 2025 by the integration of Omnicom Media Group and IPG Mediabrands – is “emerging as the new industry powerhouse.”
The leader in Activity Volume/Billings with approximately 30% industry share, Omnicom Media also leads this Diagnostic Report globally with just under 35% of quali-share (approximately 50% higher than the #2 ranked group).
In Malaysia, Omnicom Media dominates the market, a clear 62 points ahead of the closest competitor network, with Initiative including BPN, OMD, UM & PHD ranking #1 to #4 respectively on the overall qualitative evaluation.
Initiative including BPN and OMD are the only two agencies with a ‘Dominant’ profile, while UM & PHD follow with a ‘High’ profile.
All four agencies also lead across the Vitality criteria, which evaluates the dynamism of agencies, and across Structure, which evaluates resources and the agency client portfolio.
Darren Yuen, CEO, Omnicom Media Malaysia, said, “This #1 ranking from RECMA in Malaysia is a profound validation of the transformative journey we’ve embarked upon. We are already demonstrating the immediate impact of our integrated capabilities in action, consistently going beyond growth, ideas, impact and influence for the brands we work with.
As clients increasingly seek seamless, synchronised collaboration across disciplines to unlock new growth pathways, Omnicom Media is not just responding; we are choosing to lead this evolution, and we are in a uniquely strong position to deliver unparalleled value to drive our clients’ success.”
Tony Harradine, CEO, Omnicom Media Asia Pacific, said, “These RECMA results are a testament to the strength of our talent and capabilities in APAC. Achieving the #1 ranking in Asia Pacific, alongside our global leadership, underscores our commitment to building the leading growth ecosystem for clients.
It’s not just about scale, but how we intelligently leverage it, combined with our capabilities and the power of Omni, to drive better outcomes for our clients and the business.”
In APAC, OMD and PHD once again demonstrated their dominance, ranking #1 and #2, respectively. This marks the second consecutive year they have collectively held the top two positions, highlighting continued momentum.
Globally, four of the top 10 best performing media agencies were Omnicom Media brands, including OMD (ranked #1 for the 11th consecutive report), PHD, Initiative and UM.
Widely considered the most comprehensive report for analysing media agency performance, the bi-annual RECMA Diagnostics report is based on the evaluation of approximately 700 agencies in 45 markets.
Utilising 19 KPIs to evaluate vitality and structure, the report offers an assessment index that goes beyond typical quantitative metrics such as new business wins or billings volume alone to also consider criteria such as client portfolio and relationship stability; digital, data & content resources; and homogeneity across geographies.
Participating agencies are ranked both numerically by “quali-points” and by the following profiles: Dominant, High Profile, Very Good Profile, Good Profile, and Average Profile.
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