RECMA ranks Trapper 5th in Malaysia, 5th independent agency in APAC and 14th globally!

Trapper Group has once again proven that a homegrown Malaysian agency can stand shoulder to shoulder with the world’s best.

In the latest RECMA October 2025 Report, Trapper Group proudly secures a position among the Top 5 Media Agencies in Malaysia, maintaining its distinction as the only independent Malaysian agency to consistently rank within the nation’s top tier.

On the global stage, Trapper is recognized as the 5th ranked independent media agency in the Asia-Pacific region and the 14th best independent media agency in the world. This milestone cements its position among global heavyweights while remaining firmly rooted in Malaysia.

Trapper’s journey is one of belief, discipline, and focus.

Founded in 2001, the agency began as a small independent player serving local brands, built on the conviction that strong ideas and performance-driven work would always outlast size and scale.

Over the years, Trapper has evolved from its Malaysian roots into a regional and global contender, managing mandates across Southeast Asia while remaining proudly independent.

Chairman and Co-Founder Sivanathan Krishnan (pictured) shares, “We built everything ourselves, from our systems and strategies to our people and standards. That is what makes this recognition meaningful. We are not just participating in the industry; we are redefining what independence can achieve.”

Trapper’s recognition in the RECMA Vitality and Structure Index highlights its growing momentum, client success, and integrated operations. From its beginnings serving local advertisers, Trapper has evolved into a trusted partner for both Malaysian and international brands.

Trapper holds the global media remit for Malaysia Aviation Group, reflecting its ability to manage complex worldwide requirements with precision and scale. Regionally, Trapper drives media responsibilities for Kia and Emborg, delivering strategy and performance across multiple Southeast Asian markets.

Within Malaysia, Trapper continues to strengthen its presence through a dynamic portfolio of key clients including Bank Negara Malaysia, Netflix, Oatside, Tokio Marine, Brickfields Asia College, Ajinomoto and many more.

This diverse client base is a testament to Trapper’s ability to adapt to different industries while maintaining a singular commitment to results and innovation. This evolution from local roots to regional and global reach showcases Trapper’s ability to translate Malaysian intelligence into international relevance.

“Trapper has never been about replicating network templates; we have always charted our own path,” shares Sivanathan. “Our progress is proof that local talent, when driven by purpose and performance, can reach global standards without losing its identity.”

Central to Trapper’s progress is its integrated approach that seamlessly combines strategy, data, storytelling, and outcome-based planning to deliver its promise of engineering growth for our clients. This has been part of the agency’s DNA long before it became a buzzword in the industry.

“In an ever-shifting AI future for media agencies, our recently launched execution engine today operates in real time and is fully customizable to fit the individual needs of our clients,” Sivanathan explains. “While others are still figuring it out, we are already living it. This is where AI and progress meet media excellence.”

Part of Trapper’s growth also comes from its unwavering commitment to doing great work in service of our clients. We have chased awards less and chased business excellence more to allocate resources in ways that drives purpose and meaning for our employees and subsequently our clients.

“We have always focused on the work and shielded ourselves from the noise that distracts our attention. Our results speak for themselves,” he says.

This principle continues to define Trapper’s evolution, building with integrity, focusing on measurable growth, and constantly improving the craft.

As a proud Malaysian agency that has worked tirelessly to stand among the country’s top five, Trapper believes it is time for local brands to think bigger and embrace a different way forward.

“Local clients should venture into new ways of thinking. We are entrepreneurs with entrepreneurial outcomes,” Sivanathan continues. “As #GrowthEngineers, we approach every challenge with a growth mindset, and that is what keeps us ahead. Our focus has always been growth through performance, not just recognition.”

“We are proud to remain independent, proud to be Malaysian, and proud to prove that excellence built locally can compete with the best in the world.”

Established in 2001, Trapper Group is Malaysia’s leading independent media agency, offering end-to-end integrated media strategy, planning, buying, and performance solutions.

With a reputation built on insight, innovation, and collaboration, Trapper helps brands grow locally and globally through its strategic vision, data-driven capabilities, and a culture of relentless improvement.