At the launch of Malaysia’s Suicide Content Guidelines at Menara Star, Fahmi publicly called out X (formerly Twitter) and Meta for their ongoing failure to combat online abuse, scams, and cyberbullying.
“X really puts the ‘X’ in toxic,” he quipped sharply, condemning the platform’s unchecked culture of harassment.
Meta fared no better in his speech, with both platforms criticised for profiting off engagement while ignoring the psychological harm inflicted on users.
Fahmi’s comments were underscored by the tragic death of local influencer Rajeswary Appahu, better known as Esha, who died by suicide after relentless online abuse in 2024.
Her story remains a painful reminder of the real-world toll of digital cruelty.
Malaysia Moves on Legal and Media Fronts
While social media platforms stall, Malaysia is moving decisively.
Amendments to the Penal Code addressing cyberbullying were passed last year, with the Online Safety Act on the horizon.
The Suicide Content Guidelines: A First for Malaysia
At the centre of Fahmi’s speech was the launch of Malaysia’s first comprehensive Suicide Content Guidelines — a landmark ethical framework for responsible media reporting on suicide.
Developed by the Communications and Multimedia Content Forum (CMCF), the guidelines will be showcased at the IASP World Congress 2025 in Vienna, signalling Malaysia’s emerging role in global media governance.
The guidelines emphasise best practices, including avoiding sensational language, censoring graphic content, and promoting the Papageno effect — the idea that positive, responsible media coverage can prevent suicidal behaviour.
Ethics Isn’t Optional Anymore
For marketers, media owners, and content creators, Fahmi’s address is more than a government announcement — it’s a line in the sand.
Ethics must now take precedence over virality.
Brands and agencies must not only monetise attention but also moderate it.
The industry must work to reshape the current attention economy into one of empathy and safety.
Fahmi’s sharp critique of X and Meta reignites a bigger conversation: Can the media industry transform its relationship with social platforms to drive systemic change?
With the Suicide Content Guidelines placing Malaysia on the global map, there’s a unique chance for local media players to lead with conscience.
Clicks must no longer come at the cost of compassion.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
