How “Phone Shui” Brings Feng Shui to Your Smartphone

By The Malketeer

McCann Worldgroup Singapore Finds a New Kind of Feng Shui in the Digital Age

In a world where our thumbs scroll faster than our thoughts, McCann Worldgroup Singapore has found a way to blend ancient wisdom with modern obsession.

This Lunar New Year, the agency introduces “Phone Shui”—a satirical yet thought-provoking spin on feng shui that reimagines digital harmony.

Instead of rearranging furniture for prosperity, you’re now curating your app layouts for better career, romance, finance, and health outcomes.

Your Screen, Your Destiny

With more time spent on screens than ever, “Phone Shui” isn’t just about decluttering your home screen—it’s about creating balance in your digital life.

Designed with a touch of humour and a dash of self-awareness, this initiative encourages users to be more intentional with their digital habits, turning app organisation into a mindful ritual.

Align Your Apps, Attract Good Fortune

From optimal app placements to lucky colours and numbers based on zodiac signs, “Phone Shui” offers personalised recommendations to bring positive energy to your scrolling habits.

Whether you’re chasing wealth or love, this playful yet insightful approach might just convince you that how you arrange your apps can influence your success.

“As a Gen Z, the digital space can get overwhelming,” says Seth Low, Art Director, McCann Worldgroup Singapore.

“Phone Shui is about welcoming luck and a sense of winning every time you unlock your screen, giving you a fun way to create balance and intention in today’s hyper-digital world.”

Scroll Smarter, Prosper Faster

With its mix of mindfulness, humour, and cultural relevance, “Phone Shui” taps into the zeitgeist, proving that sometimes, the key to good fortune is right at your fingertips—literally.

Whether you believe in feng shui or not, one thing’s certain: a well-organised home screen never hurt anyone.

Would you try Phone Shui to attract better luck this year?


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