New platform capability to extend and simplify traditional DOOH and OOH buys through automated trading platforms; early adopter WPP Media Netherlands, formerly GroupM Netherlands, one of the first to deliver DOOH campaign with the technology Broadsign today announced Broadsign In-Advance. Breaking down longstanding accessibility barriers to out-of-home (OOH) advertising, the new
This marks the expansion of OMD’s relationship with Under Armour, which began in 2023 as the brand’s Media AOR for North America and EMEA. Omnicom Media Group (OMG) agency OMD has been appointed the Media Agency of Record (AOR) for Under Armour in APAC, following a six-month pitch process that
By The Malketeer Folklore is Having a Franchise Moment and Indonesia is Screaming All the Way to the Bank Once dismissed as VHS-era schlock, Indonesia’s horror films are now rewriting the rules of Southeast Asian cinema — and in doing so, they’re offering one of the boldest brand case studies
By The Malketeer Suspension, Scrutiny, and a Second Act: When the Messenger Becomes the Headline Journalists are typically the ones holding the mirror to power. But every so often, the mirror turns inward and when it does, how a media organisation responds says everything about its DNA. In early March
By The Malketeer In what has swiftly become one of the most talked-about editorial missteps of the year, Sin Chew Daily, Malaysia’s largest Chinese-language newspaper, finds itself in hot water over a front-page graphic that inadvertently omitted key elements of the national flag, the Jalur Gemilang. The incident, which coincided
By The Malketeer The Jalur Gemilang gaffe exposes a critical gap in Malaysia’s media accountability framework When the Jalur Gemilang was mistakenly depicted in a recent print issue of Sin Chew Daily, the public outcry was swift and unforgiving. Yet, beyond the headlines and hashtags, the incident has reignited a
Southeast Asia has long been known as a game development outsourcing hub, but a passionate community of gaming talents are hoping to shine the spotlight on original stories from the region. Indie Jam, a free-entry ASEAN independent games showcase and mini conference, is dedicated to raising awareness for the growing
By The Malketeer From Mobile-First Markets to Programmatic Evolution, APAC Continues to Challenge Agencies to Adapt, Localise, and Innovate In a strong start to the year, EssenceMediacom has emerged as the number one media agency across Asia-Pacific, according to the first APAC media league rankings of 2025. The agency, a
Australia’s News Media Bargaining Code (NMBC) is under renewed scrutiny as the United States raises trade concerns, with Donald Trump potentially introducing new tariffs. Enacted in 2021, the NMBC requires digital platforms like Meta and Google to compensate news publishers for content appearing on their sites. Initially, Meta responded by
Yes 5G is spreading Raya cheer by offering 44GB of free data to all new and existing Yes customers, reinforcing and supporting the Ministry of Communications’ initiative to provide Malaysians with enhanced connectivity on the first day of Hari Raya Aidilfitri. From 28 March to 3 April 2025, all Yes
