Marketing

From Holy Baths to High-Tech: Inside the AI-Powered Marketing Machine Driving India’s US$23 Billion Maha Kumbh Mega Event Economy

By The Malketeer The Maha Kumbh’s AI tech-driven transformation offers valuable lessons for event planners, marketers, and brand strategists Every 12 years, an extraordinary phenomenon takes place on the banks of the Ganga and Yamuna in Prayagraj, Uttar Pradesh—a temporary city, complete with roads, pontoon bridges, and sprawling tent clusters, rises

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Malaysia Eyes 35.6M Visitors, RM147B Revenue in 2026

By The Malketeer Industry Collaboration Key to VM2026 Success Tourism Malaysia’s bold vision for Visit Malaysia 2026 (VM2026) campaign has set the stage for an unprecedented collaboration between public and private sectors, aiming to attract 35.6 million tourists and generate RM147.1 billion in revenue. As the countdown begins, the focus shifts

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Getty and Shutterstock’s Colossal Merger

By The Malketeer Getty Image Holdings Valued at US$3.7 Billion to Yield Significant Cost Savings In a groundbreaking move set to redefine the visual content industry, two of the world’s largest image platforms, Getty Images and Shutterstock, have announced their plans to merge. The newly formed entity, Getty Image Holdings, will

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