The In-Game Ads Awards continues its quest to scour video game worlds for the most creative fictional advertisements for fictional brands – validated by none other than real-world, award-winning creative judges, themselves. Featured game for this judging session: Sucker Punch Productions’ open-world superhero action adventure game, Infamous Second Son. Set in a
By The Malketeer A Classic Narrative of The Student Becoming The Master, and The Master isn’t Pleased At All Silicon Valley has always been a breeding ground for legendary rivalries – Jobs versus Gates, Facebook versus MySpace, Uber versus Lyft. But none quite captures the zeitgeist of our AI-dominated era
By The Malketeer In a sweeping enforcement action, the UK’s Advertising Standards Authority (ASA) has launched nine major investigations targeting what it calls “potentially dangerous” marketing of prescription weight loss medications. The crackdown specifically targets social media campaigns promoting drugs like Ozempic and Wegovy to unsuspecting consumers. The controversy reached
A powerful presentation isn’t solely about aesthetics — it’s the seamless synergy between your delivery and your slides that clinches the win. After attending Joe Najib’s ‘Making Good Presentations Great’ workshop, you will have already won half of the battle. Joe is known industry-wide for his ability to create stunning
Ready to kickstart your career? Join the Young Lions Competition Masterclass, a live event designed to set you on your path to the Palais and beyond. The virtual talk covers how to build confidence, gain professional resilience, and unlock boundless creativity, with a Q&A session at the end. Speakers include Helen
By The Malketeer “No thank you, but we’ll buy Twitter for US$9.74 billion if you want,” Sam Altman When two of the most influential brains in tech collide, sparks are bound to ignite. Elon Musk, the larger-than-life billionaire behind Tesla, SpaceX, and social media platform X (formerly Twitter), has made
“Our user growth is stagnant, revenue is unimpressive, and we’re barely breaking even,” he wrote. Musk’s own actions, including racist tirades, tantrums and personal insults, sent advertisers — the platform’s top source of revenue — running for the hills. Twitter (X) has maintained that its financials are improving, the WSJ
Welcome to advertising, the greatest show on earth. A place where you survive by dodging budget bullets and promising miracles on a dime. Buckle up as I take you through this wild ride: the good, the bad and the insane…. What do creatives think about media? Rich step-cousins. What does
By The Malketeer Current AI – A New Tech Entity Dedicated in Serving Humanity In a world where artificial intelligence often seems driven purely by corporate interests, a remarkable and meaningful shift is taking place. Eleven prominent tech leaders, including Mistral AI’s Arthur Mensch and LinkedIn‘s Reid Hoffman, have stepped
By The Malketeer Benchmarking Stricter AI Governance Standards The French capital, Paris has become the global stage for a high-stakes conference about artificial intelligence (AI) as leaders from across the world congregate to overcome what experts strongly caution is a race against time. With France and India co-hosting the summit,
