By Prof Harmandar Singh – Chairman, Malaysian Media Conference (MMC) 2025 Once upon a time, marketing was about mass. Mass reach. Mass impressions. Mass delusion. But 2025 changed the playbook. The Malaysian Media Conference (MMC) didn’t just talk about audiences; it talked about tribes. Real people bound by belief, behaviour
By The Malketeer There are policy decisions that rattle industries. Then there are those that quietly shift habits, culture, and marketing behaviour — often with deeper ripples than first assumed. Thailand’s new enforcement on afternoon alcohol restrictions sits firmly in the second category. Under updated rules, anyone caught drinking —
By The Malketeer PETRONAS has named Arni Laily Anwarrudin as its senior general manager of strategic communications, effective 1 November 2025 — signalling a sharpened, more integrated communications agenda as Malaysia’s national energy company steps deeper into its PETRONAS 2.0 transformation era. In her expanded remit, Arni now oversees enterprise-wide
By The Malketeer 2025 felt like an entire decade packed into twelve frenetic months. AI sprinted faster than anyone planned. Budgets tightened. Brands became more cautious than creative. And yet — audiences evolved faster than both. If 2024 was the year we “experimented with AI,” then 2025 was the year
By Claudian Navin Stanislaus Influencer marketing has become the miracle elixir every brand and marketer now swears by. Drop two creators in any media plan, and the metrics bloom. Make it the trending two, and the pitch is won. As if influencers next to anything guarantees a sale. Influencers now
By The Malketeer New York has seen polished billionaires, smooth technocrats and media-made figures ascend to power. But in 2025, the city chose something very different. It chose a boyish, South Asian, Muslim socialist-leaning politician from Queens — Zohran Mamdani, armed not with a corporate war chest, but with community
Jasmine Food Corporation today proudly announced the launch of Jasmine Oppa Rice, marking a new milestone as Malaysia’s first local brand to introduce Korean-style rice, specially crafted for authentic Korean dishes. As K-pop and Korean culture continue to captivate Malaysians, from the music we listen to, the dramas we watch,
When most universities talk about AI, they speak in terms of tools, courses or labs. Multimedia University (MMU) took a different path. It made AI part of its DNA. “AI isn’t a department, it’s not a lab, and it’s not just a course,” says Professor Dato’ Dr. Mazliham Mohd Su’ud,
By The Malketeer If you feel the world has become noisier but not wiser, you’re not imagining it. We scroll faster, judge quicker, and copy trends before questioning them. In marketing rooms once fuelled by curiosity, we now see more dashboards than debates and more instant opinions than original thinking.
By AdForum The advertising and marketing industry stands at an inflection point, balancing revolutionary technological change with a renaissance of human creativity. According to insights synthesized by leading industry consultants at this month’s AdForum Summit in London, six critical shifts are reshaping the marketing industry. The Return to Integration After
