By The Malketeer For Marketers and Brand Strategists, this Linguistic Recognition Presents an Opportunity to Leverage Local Identity Globally In a landmark move that underscores the growing influence of Malaysian and Singaporean culture on the global linguistic stage, the Oxford English Dictionary (OED) has welcomed 12 uniquely local words into
By The Malketeer WARC Report Predicts Digital Ad Spend to Remain Resilient The global advertising industry is bracing for a significant downturn, with projections indicating a $20 billion reduction in ad spend over the next two years. Economic volatility, trade tariffs, and tightening regulations are squeezing margins and dampening business
By The Malketeer The Marketing Gamble That Made Nike—and the Lessons It Holds By the time Michael Jordan launched his now-legendary 16-foot jump shot in the 1982 NCAA Championship, he had no idea he was rewriting the future of sports marketing. Neither did Sonny Vaccaro, the marketing executive who, two
Alex, Vice President of Marketing for MR.D.I.Y. Group, is a marketing leader with over 14 years of expertise in brand strategy, CRM and innovation. He has driven the brand’s rapid growth, redefining its marketing playbook by integrating digital and traditional channels. His leadership has successfully rebranded MR.DIY for modern consumers
Adelene is a seasoned professional with over 25 years in strategic branding, marketing, sustainability, and corporate communications. Currently serving as the General Manager for Group Brand Marketing & Corporate Communications at S P Setia Berhad, she plays a pivotal role in driving the company’s brand strategy and communication initiatives. Adelene
By The Malketeer Asean’s Fastest-Growing Tourism Destination Welcomes 4 Million Arrivals in first two months of 2025 For years, Southeast Asia’s tourism crown belonged to Thailand and Singapore, with Malaysia holding strong as a key player. But in a dramatic post-pandemic twist, Vietnam has emerged as the fastest-growing tourism hotspot
By The Malketeer There’s a Striking Difference Between those Who Perform Expertise and those Who Embody It Imagine, for a moment, a freshly minted marketing graduate—bright-eyed, eager, and armed with a LinkedIn profile meticulously curated to project industry expertise. She has yet to secure her first job, yet her online
By The Malketeer Brands that Worship at the Altar of the Past Will Fade into Irrelevance In 1955, an American advertising executive named Rosser Reeves came up with a simple but powerful idea: the Unique Selling Proposition (USP). If a brand could just distil itself down to a single compelling
By The Malketeer Steering U Mobile Towards a 5G-Driven Future In an industry where agility and foresight are paramount, U Mobile Sdn Bhd has taken a bold step forward by appointing its founding director, Kenneth Chang, as Deputy Chief Executive Officer, effective 28 March 2025. This strategic move signals the
In the business of managing people, no one has it tougher than account managers. “Most older generation clients still think of us as pure messengers, but our role today goes beyond being messengers of the company,” shares account executive Dionne Lee. Hosted by Malaysian advertising veteran Prof. Harmandar Singh from
