By India Fizer As American cultural dominance shows growing signs of fatigue, a new force is quietly, and powerfully, reshaping what the world wants. Eastfluence, a new report from TBWA\Asia and cultural intelligence unit Backslash, makes a bold case: Asia is now setting the tone for global aspiration. Far from a
There are policy changes. And then there are marketing signals disguised as policy changes. Thailand’s decision to temporarily lift its decades-old afternoon alcohol sales ban — a rule that puzzled tourists almost as much as currency exchange counters with no small notes — is more than a regulatory tweak. It
There’s a moment in every brand’s life when it stops apologising for being local. When it looks the world in the eye, clears its throat, and says: “Watch this.” Perodua has just had that moment. No fireworks. No stadium launch. No Silicon Valley cosplay. Just a quiet RM80,000 electric vehicle
In the age of AI, it’s a company’s thinking that sets it apart. Yet most marketers are followers: they simply follow industry trends, target audiences and best practices. It takes discipline to generate truly innovative thinking – thinking that can gain real competitive advantage. And one of the most powerful
The world is full of beautiful places. But sometimes, beauty reveals something truer: an invitation to slow down, look closer and connect with intention. At a time when destinations compete for attention the way brands chase loyalty, many respond with louder campaigns and bigger declarations. In a global tourism landscape
As pioneers in their respective industries, tiket.com and MOVA today announced a mutually beneficial partnership and the integration of mobility services. This collaboration is driven by a shared vision and strategy to be at the forefront of innovative travel services, not only expanding transportation options but also encouraging the adoption
Malaysia’s electric vehicle story has been largely urban — sedans gliding silently through Bangsar traffic, compact SUVs posing in Mont Kiara basements, fast chargers popping up next to latte counters. Then iCaur turned up with a boxy, unapologetic off-road EV and basically said: What if an EV wasn’t just for
Right now, Singapore is ranked 5th in the 2025 Global Innovation Index. While Malaysia is down in 34th place – behind such titans of global innovation as Malta, Lithuania and the Czech Republic. “How can we compete?” you may ask. The answer is simple – and exciting. The Singapore System
Watsons Malaysia chief operating officer Danny Hoh (left) posing with the award as Watsons Malaysia clinches the coveted “Brand of the Year” title in the Health and Beauty category at the 2025–2026 World Branding Awards. Watsons Malaysia, the Malaysia and Asia No.1 health and beauty retailer, has won the coveted “Brand
When Malaysia Aviation Group (MAG) announced its latest wave of digital enhancements at KLIA early this week, the headlines naturally focused on new tools – TravelReady, one-click Express Booking, Apple Pay integration, an upgraded app, Mavis the chatbot, and expanded Enrich redemptions across oneworld. Pull back the screen for a
