As Selgate Healthcare accelerates its growth into one of Malaysia’s most forward-thinking integrated health and wellness providers, Tengku Iesta Tengku Alaudin is steering the Group’s brand, marketing, and communications strategy to strengthen market presence, deepen consumer trust, and elevate Selgate’s position within the national healthcare ecosystem. Beyond his marketing leadership,
Capital A today announced the departure of Aireen Omar, marking the conclusion of her remarkable 20-year career driving innovation, growth and digital transformation across the Group’s aviation and technology businesses. Aireen joined AirAsia as Head of Corporate Finance, where she led aircraft financing and procurement, treasury, investor relations, and key
Lo Wei Tzen has joined U Mobile as Head of Brand, reporting to Bernard Lee. He moves from CelcomDigi, where he served as Head of Enterprise Business Communications and InnoCo, steering how the brand showed up for corporate and government clients in a fast-changing tech landscape. At CelcomDigi, he also
Pos Malaysia Berhad, the national post and parcel service provider, officially launched a commemorative stamp collection yesterday celebrating the 100th Anniversary of Rubber Research in Malaysia, marking a century of excellence and innovation in the Malaysian rubber industry. The year 2025 marks one hundred years since the establishment of the
Malaysian telco Maxis has named Andrew Yeoh as its new Head of Brand & Marketing, effective 1 December. He formally succeeds Wong Tse San, who held the role since February 2024 after leading Maxis’ brand and enterprise marcomms. Prior to Maxis, Andrew served as the Group Head of Marketing at
When Malaysia gears up for Visit Malaysia 2026, most marketers will instinctively think beaches, food, culture, and influencers posing with teh tarik foam like it’s a passport stamp. But beneath the predictable tourism playbook, something far more strategic is taking shape — a national push to brand Malaysia as one
There’s a silent rule in aviation branding: if you fly enough passengers, eventually you’ll have a crisis. But what happened to IndiGo over the last week wasn’t a crisis — it was a collapse. And collapses speak louder than campaigns. India’s largest airline — the carrier that flies six out
By India Fizer As American cultural dominance shows growing signs of fatigue, a new force is quietly, and powerfully, reshaping what the world wants. Eastfluence, a new report from TBWA\Asia and cultural intelligence unit Backslash, makes a bold case: Asia is now setting the tone for global aspiration. Far from a
There are policy changes. And then there are marketing signals disguised as policy changes. Thailand’s decision to temporarily lift its decades-old afternoon alcohol sales ban — a rule that puzzled tourists almost as much as currency exchange counters with no small notes — is more than a regulatory tweak. It
There’s a moment in every brand’s life when it stops apologising for being local. When it looks the world in the eye, clears its throat, and says: “Watch this.” Perodua has just had that moment. No fireworks. No stadium launch. No Silicon Valley cosplay. Just a quiet RM80,000 electric vehicle
