For most marketers, a media review is a procurement exercise. For Coca-Cola, it looks increasingly like a referendum on the future of modern marketing itself. The beverage giant has launched a sweeping global review of its media business, covering most of its major international markets in what is shaping up
For a generation raised on front-facing cameras and endless scrolls, the modern selfie has quietly become something more loaded than a casual snap. Somewhere between the fifth retake and the smoothing filter, a photograph stopped being a memory and became a performance. In Hong Kong, one campaign is asking a
Festive advertising often follows a familiar script. A burst of colour. Smiling faces in traditional dress. Sweeping drone shots. A soundtrack swelling with cultural pride. The intention is usually good, but the result can sometimes feel like a postcard — beautiful, polished and oddly distant. This year, however, Carlsberg Malaysia
Every four years, football fans politely pretend they can separate work from the World Cup. They cannot. As the FIFA World Cup kicks off from June 11 to July 19 across the US, Canada and Mexico, offices worldwide are quietly bracing for something few HR departments openly discuss: productivity taking
There was a time when footballers sold boots, fizzy drinks and perhaps the occasional shaving razor. Then came the age of celebrity overload, where athletes became walking billboards, fronting everything from crypto exchanges to luxury watches. Yet, in the crowded and often noisy theatre of global advertising, one face continues
The centre of gravity in the global music business is quietly shifting eastward and Universal Music Publishing Group (UMPG) has just made a leadership move that acknowledges precisely that. In a significant appointment for the region, UMPG has named Sunita Kaur as President, Asia, placing a seasoned digital and media
Global communications consultancy Sandpiper Group has officially planted its flag in Kuala Lumpur, opening a new office that signals both confidence in Malaysia’s growing strategic importance and the increasing demand for advisory-led communications in a more volatile business environment. Leading the charge is Christopher de Cruz, a familiar name in
There is something quietly revealing about Dyson Singapore’s latest agency appointment. The premium technology brand, long admired for turning engineering into aspiration, has appointed independent creative consultancy ballsy as its social agency-of-record (AOR) following a competitive pitch. The one-year retainer, which began with key opinion leader (KOL) work and expands
In Malaysia’s increasingly noisy e-commerce battleground, where every sale screams louder than the next, it takes a certain kind of madness to stand out. Or in TikTok Shop Malaysia’s case, a flying severed head. For its latest Jimat Gila campaign, TikTok Shop Malaysia has gone gloriously off-script with two surreal
A viral shepherd recruitment ad in China has unexpectedly exposed a deeper crisis simmering beneath Asia’s modern workforce: burnout, job anxiety and a growing desire to simply walk away. By the time Chinese farm owner Zuo Xiaoyong posted an advertisement for two shepherds to look after 3,000 sheep in the
