By The Malketeer In an exclusive interview with Marketing Magazine, Jill Yeap, the newly appointed Head of Marketing at Tune Talk, shares her journey from FMCG dynamo to telco trailblazer. With a passion for purpose-led brands and people-first leadership, Jill is bringing a bold new vision to one of Malaysia’s
By The Malketeer It’s official, shopping is no longer just a human habit. Your next customer might not have a heartbeat, just bandwidth. Across the world, brands are beginning to see something remarkable. Website visits and sales are coming not just from people browsing on phones or desktops, but from
By The Malketeer The future of reality television is here—and it’s wrapped in lies, manipulation, cinematic drama, and influencer-fuelled virality. If The Traitors has taught us anything, it’s that the reality genre is evolving—and Malaysia could very well ride the next big wave. For those unfamiliar, The Traitors isn’t just
By The Malketeer Carro – Asia Pacific’s largest and fastest-growing online used car platform – is once again flipping the script on traditional automotive advertising. With the dramatic flair of a Hong Kong crime thriller and the comedic punch of a well-timed parody, Carro has released the second instalment of
By The Malketeer The APPIES is a brain booster. It’s not just an award show. It’s not just a conference. It’s a two-day mental recharge—a strategic sabbatical for your marketing mind. You watch work that moved markets, rewired culture, or defied category norms. You hear campaigns explained. You take notes
By The Malketeer When “Squid Game” first burst onto screens in 2021, it wasn’t just a series—it was a cultural meteor. Fast forward to 2025, and with its final season released on 27 June, Netflix’s Korean juggernaut has done more than dominate streaming charts. It has become a blueprint for
By The Malketeer In a marketing world moving faster than ever – where campaigns are measured in milliseconds, there remains one sanctuary for true thinkers, storytellers, and strategists. It’s called The APPIES Marketing Campaigns Festival. In 2025, it matters more than ever. The APPIES is not your average marketing event.
By The Malketeer We often speak of brands as assets, as equity, as identities. But for many Malaysians, some brands are much more than that — they are memory markers. Landmarks in our childhoods. Silent witnesses to late-night mamak conversations, college first dates, and quick business huddles over kopi panas.
By The Malketeer In the world of branding, the horse has long symbolised strength, speed, and prestige. But in Malaysia, two very different horses recently collided. One from the stables of Italian luxury icon Ferrari. The other, from a bold local challenger in the energy drink arena — Wee Power.
By The Malketeer What if the most powerful story a Malaysian brand could tell wasn’t about what it sells—but what it stands for? As Malaysia navigates climate volatility, social divides, and the digital acceleration of everything, a quiet revolution is brewing in the world of marketing. A shift from transactional
