In a marketing world moving faster than ever – where campaigns are measured in milliseconds, there remains one sanctuary for true thinkers, storytellers, and strategists.
It’s called The APPIES Marketing Campaigns Festival.
In 2025, it matters more than ever.
The APPIES is not your average marketing event.
There are no polite claps over glittering sizzle reels. No winners picked by unseen judges from behind closed doors.
Instead, the APPIES strips back the layers and says: Show us the thinking. Show us the soul.
Each submission is presented live by the very marketers and agency leads who birthed it.
They stand before their peers and defend their ideas not with spin, but with substance. It’s raw, real and rigorous.
As Janet Lee, one of Malaysia’s most respected planners, once said: “The APPIES reminds us why we got into this industry in the first place. It’s not just about winning. It’s about reconnecting with the why.”
Strategy is Back.
For the past decade, marketing has been dancing to performance metrics – reach, clicks, CTRs, ROI. And rightly so.
But in chasing the measurable, we often lose the meaningful.
The APPIES is where that balance is redressed.
Each case study must demonstrate not just results, but clarity of problem, sharpness of insight, boldness of idea, and coherence of execution.
It’s no coincidence that many APPIES winners have gone on to scoop regional and global honours.
Stories of Courage.
When a marketer presents at The APPIES, they’re not just sharing a deck.
They’re sharing a journey.
The client who pushed back.
The late-night pivot.
The insight that no one saw coming.
The campaign that nearly got killed… but didn’t.
These are stories of courage, not just cleverness.
On July 9 & 10, they remind an entire industry that behind every big idea is a bigger battle.
As Srinivas Gattamneni, CEO of ADA, once observed: “The APPIES puts the human back in marketing. We’re not machines. We’re meaning-makers.”
See you on July 9 & 10
This year’s APPIES arrives at a moment of reckoning.
AI is redefining creativity. Consumers are calling out inauthenticity. Budgets are under pressure.
And yet, marketing’s core task remains timeless: move hearts, shift minds, drive action. If you believe in that mission, you’ll find your tribe at The APPIES.
And if you’ve lost your way a little, The APPIES might just remind you why you fell in love with marketing in the first place.
Join this year’s APPIES Malaysia on July 9 & 10.
Two days. Countless insights. One renewed belief in the craft of marketing.
