When Tim Cook took over from Steve Jobs in 2011, the question wasn’t whether he could fill Jobs’ shoes. It was whether anyone should even try. Fifteen years on, Cook hasn’t just held the line at Apple Inc.. He has quietly redrawn it. Now, with Cook set to step down
For decades, advertising holding companies collected agencies the way old rock stars collected guitars. Every acquisition came with a new logo, a new positioning line and a new promise to clients that this specialist outfit understood consumers better than everyone else. Now, the world’s largest agency groups are quietly taking
According to the newly released AI Index 2026 Annual Report by Stanford University, Malaysians are now among the world’s most optimistic users of AI, with adoption rates that would make even Silicon Valley pause mid-pitch deck. The numbers are startling not because Malaysians are using AI, but because they appear
When Adidas unveiled a £450 (RM 2,400) marathon shoe weighing less than a bar of soap, the internet did what the internet always does. It gasped. It argued. It accused. Then it stared, slack-jawed, as Sabastian Sawe stormed through the streets of London in 1:59:30 to become the first man to break the two-hour
The old propaganda machine wore uniforms, carried red books and spoke in stiff ideological slogans. The new one arrives with ring lights, drone shots, cinematic transitions and suspiciously perfect travel itineraries. A recent Instagram reel making the rounds online pulls back the curtain on what appears to be China’s growing
There is a moment in Airwallex’s new Arsenal campaign where Spike Lee lets the noise of a North London pub do the storytelling. Pints clink. Opinions fly. Football tribalism collides with financial debate. Somewhere between the banter and bravado, the Australian fintech brand quietly inserts itself into one of the
For decades, “Made in China” was shorthand for mass production. Cheap labour. Anonymous factories. Western logos stitched onto products headed for shelves in New York, London and Tokyo. Now, one Chinese sportswear company wants something bigger: to replace those logos with its own. ANTA Sports, the Chinese sportswear giant that
On most marathon mornings, the stories we tell are heroic. Grit. Endurance. Personal bests chased across 26.2 miles. What rarely makes the highlight reel is something far less glamorous but brutally real: friction. At the 2026 TCS London Marathon 2026, Vaseline has chosen to centre that quiet discomfortand turn it
But for a few surreal hours in Bangkok, it did. In a city known for spectacle, KFC Thailand managed to turn heads with something both absurd and oddly strategic. Giant branded containers floated down the river, packed with what the brand claimed was 91 tonnes of cheese. Commuters paused. Phones
Not the top. Not the bottom. The middle. It sounds harmless enough. Even sensible. A place of balance. A place where things are steady, where risks are managed, where nothing tips too far in either direction. But spend enough time there, and something begins to happen. Edges soften. Decisions slow.
