By The Malketeer OpenAI has just rolled out the largest advertising push in its history, a multi-channel campaign designed to show how ChatGPT fits into the fabric of daily life. After making its debut on one of the world’s biggest stages—the Super Bowl—the AI company is now taking a very
By The Malketeer For decades the inflight safety video has been treated as an unavoidable pre-take-off ritual. Malaysia Airlines’ latest version, “Where Culture Takes Flight,” shows how even a regulatory requirement can double as a brand stage. The brief to Reservoir Productions was more than a creative refresh. It revolved around
The marketing playbook is being rewritten in real time as generative AI assistants like ChatGPT, Gemini, and Perplexity become the new gatekeepers of information. For brands, this shift is both a risk and an opportunity: the answers consumers receive from these tools are shaping purchase decisions, brand perception, and even
Next week’s RON95 price reduction should, in theory, be a win for everyone. Individuals will indeed feel a small lift, as every litre pumped costs a little less. But will those savings show up in the price of goods and services you buy? Don’t hold your breath; you might need
What’s the secret to being a beloved Malaysian brand for nearly three decades? If you ask Secret Recipe, it’s that there really is no secret. Since 1997, the iconic brand has been serving up more than just slices of cake, quietly perfecting the art of staying relevant, irresistible, and everywhere.
By Sue-Anne Lim, CEO of Universal McCann Malaysia Every brand wants to be seen. But let’s be honest, being seen is no longer enough. Some research says we’re exposed to anywhere between 4,000 to 10,000 ads a day. Think about that. Every poster blurs past when you’re driving. Every article you
By The Malketeer When a homegrown brand starts plotting its first moves into North Africa and South Asia, it’s no longer a “local chain” story — it’s a case study in ambition. Zus Coffee, Malaysia’s fastest-growing coffee chain, is doing exactly that. Co-founder and COO Venon Tian has confirmed plans
What does it take to be both the voice of 10 million girls around the world and a young creative finding her way in the advertising industry? For Amirah Arshad, the answer lies in balancing passion with perseverance. In the latest episode of The NexGen Show, Amirah shares her extraordinary journey.
Japan’s iconic Kirin Brewery is making Malaysia its Southeast Asian command centre, signalling an ambitious push to win over a region where demand for quality alcoholic beverages continues to climb. The new Kuala Lumpur hub, set to open next month, gives Kirin the agility to spot local trends and launch
By The Malketeer When a hundred women gathered in Singapore last week to watch The Final Copy of Ilon Specht, they weren’t just viewing a 17-minute documentary. They were stepping into a living lesson about the power of self-belief, cross-industry solidarity and the courage to claim one’s own voice. United
