As one of Malaysia’s most forward-thinking agency leaders, Sue-Anne Lim has built a career on reimagining media through a people-first lens. From helping transform the Trapper Group to steering Universal McCann (UM) into a “media plus” consultancy, her philosophy of Heartwork has placed culture and empathy at the centre of strategy.
In a landmark step towards a greener Malaysia, ATLAS Vending, the vending machine arm of Etika Sdn Bhd, and the Solid Waste Management and Public Cleansing Corporation (SW Corp) today signed a Memorandum of Understanding (MOU) at SW Corp’s headquarters in Cyberjaya. This public-private partnership unites two national leaders with
This October, HOMESOY continues its commitment to women’s health with Stop That Dot Together, the sequel to last year’s campaign that inspired more than 11,000 women to undergo screenings. Building on that momentum, the new campaign takes a fresh angle by addressing the fear and stigma around screenings and reframing
Rather than inventing a mascot from scratch, Setel tapped into something Malaysians already saw as familiar and heartwarming. Setel’s new brand mascot, Cetel, isn’t just a cute face, she’s a clever bridge between brand and consumer, rooted in local familiarity and emotional resonance. Her origin story is humble yet potent,
By India Fizer From copyright landmines to the pitfalls of sameness, AI brings new challenges and opportunities for creative agencies. Rony Skaf, Head of Digital and Innovation at TBWA\RAAD, talks to AdForum about how the agency uses AI not just for speed, but for strategic differentiation and creative leadership. How
By The Malketeer When Malaysia last hosted Visit Malaysia Year, the campaign leaned heavily on festivals, discounts, and photo opportunities. VM2026, however, arrives at a very different moment. We are looking at a tourism ecosystem that is both more competitive and more fragile. Costs are rising, labour is short, the
In a development that has caught the industry’s attention, Santharuban Thurai Sundaram, the game-changing CEO of the Etika Group of Companies, has tendered his resignation. He will serve out his term until March 2026, marking four years as CEO. His departure brings an unexpected close to a leadership era that
Malaysia’s retail sector faced a challenging second quarter of 2025 as higher living costs, import-driven price hikes, and global trade tensions dampened consumer spending. According to the latest Malaysia Retail Industry Report, retail sales contracted 3.0% year-on-year compared to a 0.6% growth in the same period of 2024, missing market
OpenAI has taken its first bold step into ecommerce with the launch of Instant Checkout, a feature that lets U.S. users shop and pay for products directly inside ChatGPT. The move signals the company’s entry into “agentic commerce,” where AI doesn’t just recommend products—it completes the purchase. The rollout begins
FWD Takaful has appointed Siti Hajar Rizlan as its new Chief Marketing Officer, effective 1 October 2025. She brings with her more than two decades of experience in marketing and brand leadership, particularly in the financial services sector. Siti Hajar joins the company from Takaful Malaysia, where she spearheaded award-winning
