By The Malketeer When a homegrown brand starts plotting its first moves into North Africa and South Asia, it’s no longer a “local chain” story — it’s a case study in ambition. Zus Coffee, Malaysia’s fastest-growing coffee chain, is doing exactly that. Co-founder and COO Venon Tian has confirmed plans
What does it take to be both the voice of 10 million girls around the world and a young creative finding her way in the advertising industry? For Amirah Arshad, the answer lies in balancing passion with perseverance. In the latest episode of The NexGen Show, Amirah shares her extraordinary journey.
Japan’s iconic Kirin Brewery is making Malaysia its Southeast Asian command centre, signalling an ambitious push to win over a region where demand for quality alcoholic beverages continues to climb. The new Kuala Lumpur hub, set to open next month, gives Kirin the agility to spot local trends and launch
By The Malketeer When a hundred women gathered in Singapore last week to watch The Final Copy of Ilon Specht, they weren’t just viewing a 17-minute documentary. They were stepping into a living lesson about the power of self-belief, cross-industry solidarity and the courage to claim one’s own voice. United
By Gideon Spanier Haymarket Media Group has acquired Marketing Week, Creative Review and Festival of Marketing from Centaur Media. The M&A deal strengthens Haymarket Media Group’s market-leading position in the marcomms sector as the company already owns titles including Campaign, PRWeek, Performance Marketing World and newly launched In.Comms. Kevin Costello,
The claim that 1,500 people per week use ChatGPT before dying by suicide continues to surface online. But experts and emerging research caution it is not evidence-based… it remains a speculative extrapolation, not a grounded statistic. The number appears to originate from a rough calculation by OpenAI’s Sam Altman: starting
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, partnered with GWM Malaysia to celebrate Malaysia Day in honour of heritage, culminating in a Malaysia Book of Records milestone. The ‘Geng Wakil Malaysia’ campaign (loosely translated as Malaysian Representatives) is a vibrant celebration of unique Malaysian passions, each
By Victor Tangermann A team of researchers from the Harvard Business School has found that a broad selection of popular AI companion apps use emotional manipulation tactics to stop users from leaving. As spotted by Psychology Today, the study found that five out of six popular AI companion apps — including Replika,
Malaysia’s social media landscape is being reshaped by a contentious battleground: influencers and the promotion of online gambling. As regulators intensify pressure on platforms and creators, marketing ethics and legal boundaries are converging in a new grey zone. Malaysian authorities are demanding stronger action against gambling ads proliferating on Meta
By The Malketeer VML’s Future Shopper 2025 shows APAC consumers demanding instant delivery, seamless journeys and genuine personalisation Shoppers in Asia-Pacific are no longer patiently clicking through clunky checkouts. VML’s latest Future Shopper 2025 report shows they’ve raced ahead – and too many brands are still stuck on the starting line. Across
