By The Malketeer The word agency may soon feel like a relic. In its latest Predictions 2026: Marketing Agencies report, Forrester argues that the very idea of agencies as neutral agents acting purely on behalf of clients is collapsing. What’s emerging is something quite different: agencies as purveyors — sellers
HLB Private Bank has unveiled a bold new regional branding campaign, signalling its ambition to redefine the private banking experience for Asia’s high net-worth (HNW) and ultra-high net-worth (UHNW) clients. Anchored in the idea that true legacy is built through dialogue as much as financial strategy, the campaign introduces a
By India Fizer As AI rapidly evolves, Lifelong Crush and Broken Heart Love Affair are taking proactive steps to ensure its use remains responsible, transparent, and collaborative. Joline Matika reveals how the agency has developed clear guidelines for AI usage, co-created custom AI strategies with clients, and fostered an environment
By The Malketeer What if the cure to urban loneliness was hiding above our heads all along? In Seoul, one of Asia’s most vibrant yet isolating megacities, Heineken has found an unexpected answer: the humble rooftop. With its new campaign Rooftop Revival, created with LePub, the brewer isn’t just selling
As one of Malaysia’s most forward-thinking agency leaders, Sue-Anne Lim has built a career on reimagining media through a people-first lens. From helping transform the Trapper Group to steering Universal McCann (UM) into a “media plus” consultancy, her philosophy of Heartwork has placed culture and empathy at the centre of strategy.
In a landmark step towards a greener Malaysia, ATLAS Vending, the vending machine arm of Etika Sdn Bhd, and the Solid Waste Management and Public Cleansing Corporation (SW Corp) today signed a Memorandum of Understanding (MOU) at SW Corp’s headquarters in Cyberjaya. This public-private partnership unites two national leaders with
This October, HOMESOY continues its commitment to women’s health with Stop That Dot Together, the sequel to last year’s campaign that inspired more than 11,000 women to undergo screenings. Building on that momentum, the new campaign takes a fresh angle by addressing the fear and stigma around screenings and reframing
Rather than inventing a mascot from scratch, Setel tapped into something Malaysians already saw as familiar and heartwarming. Setel’s new brand mascot, Cetel, isn’t just a cute face, she’s a clever bridge between brand and consumer, rooted in local familiarity and emotional resonance. Her origin story is humble yet potent,
By India Fizer From copyright landmines to the pitfalls of sameness, AI brings new challenges and opportunities for creative agencies. Rony Skaf, Head of Digital and Innovation at TBWA\RAAD, talks to AdForum about how the agency uses AI not just for speed, but for strategic differentiation and creative leadership. How
By The Malketeer When Malaysia last hosted Visit Malaysia Year, the campaign leaned heavily on festivals, discounts, and photo opportunities. VM2026, however, arrives at a very different moment. We are looking at a tourism ecosystem that is both more competitive and more fragile. Costs are rising, labour is short, the
