The Malaysian smartphone market is a battleground, especially in the flagship tier. For Vivo, a brand once synonymous with superior imaging, the challenge was clear: reclaim lost ground and re-establish dominance with the launch of its premium X200 device. This case study explores how Vivo, with the strategic partnership of
Locala, a global leader in omnichannel advertising solutions, showcased its thought leadership at Digital Marketing Asia (DMA) 2025 in Singapore, one of the region’s premier gatherings of senior marketing leaders and innovators. At the event, Locala launched its much-anticipated APAC Retail Insights 2025 Barometer, offering fresh perspectives on the evolving
billups, the world’s largest independent out-of-home (OOH) technology and managed services company, today announced the appointment of Sunil Yadav as Head of Revenue, Asia Pacific. This strategic addition underscores billups’ commitment to accelerating its growth across the APAC region and delivering greater value to clients and partners. Yadav brings extensive
With Greytt, Malaysia’s pioneering lifestyle and wellbeing platform for the 50+ generation, Ramakrishnan CN is proving that the so-called “silver economy” is anything but slow. Under his leadership as Co-Founder and Chief Product Officer, Greytt has transformed overlooked audiences into active cultural drivers — empowering older adults to live with
Former Taylor’s Education Group Chief Marketing Officer Ben Foo has been appointed Chief Executive Officer of Woodpeckers Group, the fast-growing F&B operator behind llaollao, ChaTraMue, Shae.co, fine dining restaurant TBC, and Paddle & Pour Café. Ben was drawn to the group’s entrepreneurial spirit and growth ambitions, citing the founders’ boldness
In conjunction with this year’s Deepavali celebration, Air Selangor presents a short film titled ‘Demi Deepa‘, an inspiring story that highlights the sacrifice, hope, and journey of Uncle Ganesan’s family as they navigate life’s challenges to fulfill his daughter Deepa’s dream of becoming a doctor. Filled with positive messages and
KFC Malaysia, in collaboration with VML Malaysia, has officially launched KFC Treats, a youth-focused campaign designed to make everyday snacking more joyful, spontaneous, and rewarding. With the playful campaign line “You Deserve a Treat”, the platform invites young Malaysians – especially Gen Z – to indulge in life’s little moments
By The Malketeer When a cyberattack takes down a brewery, you don’t just lose a few servers — you risk losing your spot at the bar. Asahi Group, Japan’s beverage giant and the maker of Super Dry beer, has found itself in an unusual hangover: five days without digital systems
The 17th edition of the Malaysian Effie Awards saw Grab named “Brand of the Year” for the fifth consecutive year, while MBCS won “Agency of the Year” for the first time. Showcasing campaigns that met and exceeded marketing communications objectives with a focus on effectiveness, the 2025 Effie Awards Malaysia
By Carol Mason Tourism Australia’s beloved “Come and say G’day” campaign is back with a bold new chapter. Chief Marketing Officer Susan Coghill explains how leveraging familiar faces like Robert Irwin and customizing for key markets is helping Australia cut through the content noise and win hearts across the globe.
