Oral care brand Fresh & White pays homage to East Malaysia by celebrating its talented people, culture and their homeland. Launched this month, the regional campaign is led by a lively video ad starring popular Bornean singer, Hairee Francis, leading a flash mob as they sing and dance to a
McCann Worldgroup India is proud to announce the first-ever Diwali Campaign for L’Oréal Paris with the belief that Diwali shines where you shine. Conceptualized, developed and executed by Prasoon Joshi, Chief Creative Officer & CEO of McCann Worldgroup India, along with the McCann team, the campaign celebrates the light that
In a move that will send ripples across Malaysia’s marketing and branding community, Rudy Khaw has departed from his role at AirAsia Brand Co. Though the company has yet to release an official statement, the news has sparked speculation about what the transition could mean for both Rudy’s next chapter
Read issue 446 now! Web: https://weekender.com.my/issue446 PDF: https://hams.top/446w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
In a bold move to champion sustainability and mental well-being, L’Oréal Groupe in Thailand has launched “Beauty Inside Out”, a social impact initiative that transforms expired cosmetic products into tools for art therapy. Instead of being discarded, thousands of expired beauty products were repurposed into art therapy kits designed in
Naga DDB has partnered with Astro to bring audiences a hauntingly beautiful campaign for Bride From the Past, an Astro Original supernatural period drama that explores love, loss, and the courage to let go. At first glance, Bride From the Past appears to be a tale of romance between worlds
After two transformative years leading DIA Brands, Sutapa has stepped down from her role as Managing Director, marking the end of a significant chapter in Malaysian brand consulting. Under her leadership, DIA Brands entered a new phase of growth, blending strategic brand thinking with cultural intelligence. Her departure comes after
From leading Shopee and Klook to launching The Nurts, Rachel Tan has lived multiple lives as a corporate high-flyer, travel marketer, and now mompreneur shaping how families connect. Her focus on family-first values has guided the creation of playful yet purposeful tools for parents and kids, while redefining how households
YTL Communications made history again today as the first telco in Malaysia to commercially launch 5G Advanced through its service brand, Yes. The rollout, already deployed in the Klang Valley and set for nationwide completion by December 2025, delivers deeper 5G coverage, faster performance and AI-ready connectivity to benefit consumers and businesses alike.
Researchers warn that hyper-realistic scenes could blur truth and accelerate misinformation OpenAI’s newest AI video app, Sora 2, was meant to showcase the future of creative storytelling. Instead, its first week online turned into a case study of AI’s darker side. Launched with much fanfare and a built-in social feed
