By The Malketeer Nestlé, the world’s largest food and beverage company, has dismissed its global chief executive, Laurent Freixe, after just one year in the role. The decision follows the revelation of an undisclosed romantic relationship with a direct subordinate—an issue the Swiss giant concluded posed a conflict of interest
By Mark Tungate Paulius Senūta, CEO of Baltic-based Not Perfect Network, is encouraging international clients to take advantage of its agility, flexibility and empathy. When your country is “in shackles”, as Not Perfect Network CEO Paulius Senūta describes 1990s Lithuania, you have to take a creative approach to entering the
By India Fizer Rachel Pool on what’s replacing the brief — and why agencies need to keep up Campaigns move fast. So why are briefs still static? Rachel Pool, Head of Strategy at Ogilvy New York, says agencies need more than a new format; they need a new mindset. In
By The Malketeer Every Merdeka season, brands scramble to find the right balance between nostalgia, patriotism and purpose. Some lean on familiar tropes, others borrow the language of sacrifice. Maxis, however, has chosen to tell two very different but equally stirring stories this year—reminding Malaysians that tomorrow’s progress begins with
By The Malketeer At a time when most brands lean on nostalgia or patriotic tropes to mark Merdeka, Boost has taken an unusually playful route: turning personal finances into a parliamentary-style debate. Its Hari Kebangsaan short film, 68 Merdeka Kewangan, casts fictional “YBs” – YB Savings, YB Shopping, and other
McCann India, under its enduring philosophy of “Truth Well Told”, has partnered with L’Oréal Paris to launch a compelling new campaign as part of the brand’s global Lessons of Worth initiative. The campaign also marks 50 years of the iconic tagline “Because You’re Worth It”, which continues to inspire self-worth
By The Malketeer Walk into McDonald’s Titiwangsa today and you might think you’ve stumbled onto the set of an ’80s sitcom. Neon pops of colour, nostalgic décor, and even the soundtrack conspire to transport visitors to a time before smartphones and food delivery apps. For regulars, it’s a jolt of
By The Malketeer What if you could relive the roar of 1992, when Malaysia finally lifted the Thomas Cup after a 25-year wait? That was the spirit of Bergema (Echoes of Victory), U Mobile channelled in their latest National Day short film. A moving blend of nostalgic reenactments and first-hand
By India Fizer Havas Germany’s Sandra Onofri talks co-creation, complexity, and the rise of the living brief With AI embedded at every stage of the creative process, the role of the brief and the strategist is evolving fast. Sandra Onofri, Chief Strategy Officer at Havas Germany, explores how the briefing
By Mark Tungate The Creative Manager of Monks speaks out about challenges to mental health in the workplace and offers intuitive solutions. Santiago Losada knew there was a mental health problem in the advertising industry. He knew it from personal experience, because he was suffering from bruxism – teeth grinding.
