Even before taking her first step into the industry, Jezzebelle Mcast is making her presence felt in the local marketing and PR scene. From recently winning the Malaysia Digital Association d Young Achievers Award to representing Malaysia as the L’Oréal Brandstorm National Champion, she embodies a new generation of talent
By The Malketeer Independent creative agency Chariot has successfully defended its position with MISC Group, retaining creative duties after a competitive pitch process. The decision signals a continued partnership between one of Malaysia’s most storied maritime conglomerates and a young agency that has consistently delivered fresh storytelling for a traditional
KFC Malaysia is marking Merdeka with a bold splash of colour – transforming 14 outlets nationwide into vibrant canvases under the KFC Cara Kita campaign. In Kuala Lumpur, the Jalan Raja Laut outlet now sports a mural by local artist Katun. Front and centre: a young man on a skateboard,
The air in Malaysia is already buzzing with anticipation. For marketers, the Q4 festive season is a high-stakes arena, a vibrant celebration of New Year, Deepavali, and Christmas. This period is not just about higher sales volume; it’s about a brand’s ability to connect with customers at an unprecedented pace
By The Malketeer In the flurry of Merdeka and Malaysia Day campaigns, it often takes something familiar yet refreshingly different to cut through the noise. Grab Malaysia has done just that by taking an all-time national favourite, Keranamu Malaysia, and giving it a cheeky, lighthearted twist that makes you smile
By The Malketeer Every year, Malaysia’s National Day advertising space becomes a canvas for brands to tell stories of unity, resilience and belonging. Some choose nostalgia, others lean on humour, and many rely on familiar icons of togetherness. This year, CelcomDigi has gone one step further with Dari Mata Kita
By India Fizer Alan Bell of MullenLowe on the shift from consumer insights to cultural relevance, and how briefs are evolving to meet that challenge. As audiences grow more skeptical of traditional messaging, brands are being challenged to embed themselves authentically in cultural conversations. Alan Bell explains how this evolution
By The Malketeer When Coca-Cola relaunched its Share a Coke campaign in Malaysia this Merdeka season, it didn’t just bring back a familiar idea. It gave it a fresh accent. This year’s edition, titled Share a Coke Buatan Malaysia, isn’t about names on cans. It’s about bottling up the slang,
By The Malketeer For decades, Malaysian advertising has chased numbers: eyeballs, reach, impressions, and clicks. Campaigns were measured by how many people saw an ad, not necessarily how deeply they felt it. Yet in a world where algorithms increasingly dictate visibility, the true battleground may no longer be reach at
By The Malketeer Malaysia’s Communications Minister Fahmi Fadzil has fired a warning shot at global tech giants, putting social platforms on notice for their sluggish response to fake news and harmful content. Speaking after the AI Grand Prix Conference 2025, Fahmi revealed that TikTok’s top management has been summoned to
