Naga DDB Tribal has kicked off the second half of 2025 with a double win: clinching Proton’s business in a hotly contested pitch and securing extensions from three long-term partners — Prudential, URMunchy’s, and Ayam Brand. The developments highlight the agency’s ability not only to attract new marquee accounts but
LEGO has partnered with Shopee Malaysia to launch the “Bina Bersama, Cipta Cerita” campaign, a nationwide initiative that celebrates creativity, imagination, and togetherness. At its core, the campaign is about more than just assembling bricks. It’s a call for Malaysians to build without boundaries — to create stories, moments, and
By Prasoon Joshi Creativity has always been about more than expression. It’s been about building identity and cultural capital. In the modern era, brands have expanded their role to become storytellers, carrying culture, values and meaning into consumers’ lives. Today, creativity faces a new lens: AI. Celebrated, doubted and endlessly
By The Malketeer For almost four decades, three words have defined Nike. Just Do It wasn’t just a slogan; it was a cultural mantra that turned sneakers into symbols of self-belief. But in 2025, Nike has flipped the script. The brand now asks: Why Do It? It’s a question aimed
Malaysian shoppers are increasingly embracing artificial intelligence (AI), with 58% saying they use it to enhance how they shop. This places the country well ahead of the global average, where only 37% of consumers report using AI in their shopping journey, according to the newly released Adyen Retail Report 2025.
Jasmine Food is marking Malaysia’s National Day and Malaysia Day with a vibrant interactive mural at Jalan Kamunting, Kuala Lumpur — celebrating tradition, togetherness, and technology. The mural illustrates familiar scenes from Malaysian life — from village kitchens to urban dining tables — with rice at the heart of it
Coffee lovers on a budget have a new reason to celebrate. MIXUE, the Chinese beverage giant best known for its soft-serve ice cream and fruit teas, has officially introduced its Lucky Cup Coffee line in Malaysia, with prices kicking off at only RM3.50. As coffee culture continues to thrive nationwide,
Google has been fined €2.95bn (£2.5bn) by the European Commission for allegedly abusing its dominance in the ad tech sector — the system that decides which online ads are shown and where. According to the Commission, the tech giant breached competition laws by giving preferential treatment to its own advertising
Rexona has unveiled its latest campaign, “Unlock Your 100 perSCENT”, which redefines deodorant advertising by spotlighting fragrance as a driver of confidence and self-expression rather than just functionality. The film unfolds through a series of colourful vignettes, following one woman as she transitions through multiple roles in her life —
Pos Malaysia is lacing up for something fresh. The nation’s leading post and parcel service provider has teamed up with local footwear label SNIIKA for an exclusive limited-edition sneaker drop — the first collaboration of its kind between the two homegrown names. Priced at RM130, the sneakers are available for
