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From Destination to Discovery: Sabah’s New Chapter in Tourism

The world is full of beautiful places. But sometimes, beauty reveals something truer: an invitation to slow down, look closer and connect with intention. At a time when destinations compete for attention the way brands chase loyalty, many respond with louder campaigns and bigger declarations. In a global tourism landscape

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The Art of Undoing: Muma Shows Creative Reversal In Award-Winning Project

Pushing creative boundaries, boutique agency Muma Malaysia turns the tables on traditional art-making with The Art of Undoing, a unique project that proves erasing can be just as creative as drawing itself. The Art of Undoing marks Muma’s latest experimental art installation, created in collaboration with stationery retailer CzipLee. The project

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Naga DDB Tribal Named Agency of the Year 2025 at the Kancil Awards

Naga DDB Tribal has been named Agency of the Year 2025 at the Kancil Awards, reaffirming its position as one of Malaysia’s most enduring and culturally impactful creative agencies. The agency secured multiple wins across a diverse slate of clients — Ayam Brand, Astro, CelcomDigi, and KFC — underscoring its

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Johanna Marciano, In Finé: “We’re a cooperative of artists”

By Mark Tungate The Paris production company founder describes how forging close relationships with clients and creatives helps her elevate luxury brands. Luxury brands occasionally work with big, traditional agencies. But they are also naturally attracted to a more boutique approach, infused as they are with craft, precision and refinement. In

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When a Brand Stops Talking and Starts Belonging

There’s a moment in Etiqa’s latest brand film, Born here with you. Always here for you, where no one is selling anything. No policy. No premium breakdown. No “learn more” button screaming for attention. Just a Pakcik sliding a plate across the counter and saying, “Makan dulu, bayar kemudian.” (Eat

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Upgrading Our Mental Operating System

In our pockets we all carry a device that has upgraded its mind 16 (Android OS) or 18 times (Apple iOS) in the past 18 years. These same mobile devices contain applications from Open AI, or Google, or Anthropic, or xAI or some other frontier models which are improving themselves

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