In Malaysia, Raya advertising often competes in a curious contest of its own. Every year, brands attempt to outdo each other with grander productions, tear-jerking reunions and impeccably styled kampung homes where nobody ever seems to sweat while cooking rendang. This year, Astro has chosen to poke gentle fun at
Fernleaf has partnered with Havas Malaysia to introduce a new campaign celebrating the launch of its upgraded SmartGro™ formulation, designed for today’s new generation of children who are growing up in a world shaped by digital learning, rapid self-expression, and unprecedented access to technology. A trusted name in the growing-up
Every Raya story begins with a familiar image. A suitcase packed with gifts. A highway heading north. A family waiting patiently at the gate. For Malaysians, balik kampung is more than travel. It is a ritual. It is the great annual migration where city workers return to the villages that
Most commuters board a train expecting a routine journey: headphones on, eyes on the phone, destination in mind. But on Shanghai’s Metro Line 11, the daily commute has suddenly acquired a roar. To mark the return of the Chinese Grand Prix, LEGO China has transformed an entire metro train into
Astro has partnered with Naga DDB Tribal to conceptualise and bring to life Astro’s Ramadan–Raya 2026 (RaRa 2026) campaign, “Bila Bersama, Lagi Jadi.” In a year where Ramadan and Chinese New Year coincide —resulting in an exceptionally crowded festive season — the joint effort centred on creating a culturally immersive
Moving beyond the era of traditional 20-second spots, BRAND’S InnerShine has officially owned the 2026 festive narrative by launching a massive content ecosystem that merges a viral music video with a 20-episode micro-drama series. This strategic “advertainment” pivot is the result of a powerhouse partnership between independent agency Fishermen Group
Syarikat Jaminan Pembiayaan Perniagaan Berhad (SJPP), a company owned by Minister of Finance (Incorporated), tasked with helping Malaysian businesses get access to financing has launched its 2026 Raya campaign, which kicks off with its first-ever Raya film, titled “Fenomena Ramadan”. Inspired by the festive ‘phenomenon’ where many small businesses briefly
In conjunction with International Women’s Day, Ampersand Advisory has unveiled Sup Daging, a gripping new short horror film created to promote CUT!, the agency’s short film competition that celebrates emerging storytelling talent. Blending psychological tension with timeless cinematography, Sup Daging follows a mysterious female protagonist whose routine trip for ingredients
The Dragons, Asia’s elite marketing communications awards, is now open for entries, to celebrate creative, results-driven work at the highest level. This long running show is the only regional awards hosted in Malaysia. “The Dragons were launched in 2000 to recognise marketing communications work that, at that time, was being
As cities densify and attention fragments, visibility is being redefined. The most effective brands are no longer fixed to skylines but embedded in daily movement. Vehicle-OOH is built for that reality, and VOOH Media is scaling it with infrastructure, data and discipline. Vehicle advertising on the road has existed since
