THE SHOUT GROUP/FCB SHOUT has officially been appointed the creative agency for Le Lumiere, a renowned diamond jewellery brand under the Tomei consolidated umbrella, following a competitive pitch for the brand’s relaunch campaign. Known for its meticulous design, exceptional quality and craftsmanship that captures light in every facet, Le Lumiere
When it’s too hard to choose between chocolate or coffee… Why not get both at the same time? Two homegrown icons, Secret Recipe and ZUS COFFEE, have teamed up to bring the ultimate dessert collaboration that Malaysians won’t want to miss. The ZUS Indulgence Cake, combining both cake and coffee
Jasmine Food Corporation, one of Malaysia’s most trusted household names, is taking a bold step into food distribution through a strategic partnership with Sudee Holdings Bhd, a brand under World Prominence Sdn Bhd. Best known for its innovative single spice cubes and dry cooking pastes, Sudee brings convenience and authentic
New festive-season playbook shows how precision targeting, early-access windows, and experience-led journeys—not blanket discounts—deliver +15–30% conversion lift and up to 35% lower cart abandonment. Netcore Cloud, a global leader in AI-powered customer engagement, today announced the release of its latest report, “Blueprint to Drive Exponential Festive Ecommerce Sales.” The report
CIMB is making its brand rallying cry, Kita Bagi Jadi, more than a slogan — it’s turning it into culture. Ahead of Malaysia’s National Day, the bank partnered with VML Malaysia to drop Bangun x Kita Bagi Jadi, a music-led campaign that pairs two unlikely icons: hip hop artist Aman
By The Malketeer Malaysia’s advertising and film worlds love to brag about “local stories with global appeal.” But few stories actually carry the horsepower to deliver. One that does belongs to rallying professional Karamjit Singh — the “Flying Sikh” — whose name still makes motorsport fans sit up. Astro Shaw
Marketing became a science. We chased clicks. We fed the algorithm. And somewhere along the way, we forgot the people. Culture was pushed to the sidelines unless it came neatly packaged with metrics. We optimised for dashboards instead of dialogue. We spoke in CTRs and CPMs, not in stories and
MBCS, the media-fueled creative content practice within the IPG Mediabrands network, has partnered with Pizza Hut Malaysia to launch ‘Ini Rumah Kita’, a nationwide art movement that spotlights the unity of being Malaysian, celebrating Malaysia’s 68th Independence Day. Ini Rumah Kita unites 68 artists from across Malaysia – from established
By The Malketeer On 9 September in Johor Bahru, Malaysia marked a legal first: a company director was charged under the Geographical Indications (GI) Act 2022 for misusing a protected label. The accused, Lim Sen Thiam, 53, director of KK Tanom Coffee Sdn Bhd, pleaded not guilty to packaging 1,368
By The Malketeer Alliance Bank has earned a Malaysia Book of Records title for producing the nation’s first feature-length SME business pitch film. The milestone is not just a trophy. It’s a statement. Entrepreneurs—the people who keep Malaysia’s economy breathing—deserve to have their stories told on the big screen. The
