By The Malketeer McDonald’s Malaysia could easily have launched its Thai green curry burger with stock visuals of basil leaves, silk fabrics and temple silhouettes. A “safe” route. Polite. Predictable. Instead, they asked a bolder question: What if Thai cuisine met Malaysian humour in a back-alley food-fight between horror, TikTok
Netcore Cloud, a global leader in AI-powered customer engagement and personalisation, today announced that it has been appraised at level 3 of ISACA’s Capability Maturity Model Integration (CMMI®). The appraisal was performed by Equalitas Certifications Limited CMMI is a proven, outcome-based performance model and the globally accepted standard for improving
The Singapore-based media technology leader launches Moving Walls Science, an AI-powered intelligence suite that combines behavioral research and predictive analytics to redefine how brands plan, measure, and optimize connected media. Moving Walls, a global leader in media technology and enterprise software for Digital Out-of-Home (DOOH) and retail media, today announced
Malaysia’s leading men’s grooming brand, DASHING, has reinforced its deep commitment to national youth development by successfully concluding the Biasiswa Bakat Dashing Talent ID Camp 2025. This elite football programme was created to identify, nurture, and provide a once-in-a-lifetime opportunity for Malaysia’s next generation of promising footballers. The one-day camp,
By The Malketeer There’s a quiet power in timing. When a global giant chooses to refresh its identity after almost 25 years, it’s never cosmetic — it’s cultural. PepsiCo has rolled out a brand-new corporate identity, and yes, the headlines are buzzing about the smile. But behind that curve is
By The Malketeer Reinhold Messner never carried oxygen. He carried conviction. He didn’t just climb mountains — he changed how the world thinks about climbing them. The Italian mountaineer from South Tyrol is credited with redefining high-altitude mountaineering. No bottled oxygen. No fixed ropes. No giant teams hauling ladders and
The Asian Federation of Advertising Associations (AFAA), at the 34th edition of the AdAsia Congress held recently in Beijing, conferred the prestigious AFAA Honorary Life Member Award on Bharat Avalani, recognising his outstanding contribution to the advertising and marketing communications industry across Asia. This accolade is reserved for individuals who
Publicis Groupe has entered into a definitive agreement to acquire HEPMIL Media Group, South East Asia’s preeminent influencer agency. HEPMIL serves over 450 brands through its relationships with over 3,000 high-value creators, with a total creator reach of over 1 billion in six Southeast Asian markets. Founded in 2015 in Singapore, the
WPP has unveiled WPP Open Pro, a new edition of its AI marketing platform designed to empower brands of all sizes to plan, create and publish campaigns independently. The launch marks a significant step in expanding WPP’s AI-driven capabilities and democratising access to its marketing technology across the global advertising
We Are Social, the socially-led creative agency, has released a new sports report, Winning Fans & Feeds in APAC, to help sponsors, rights-holders, marketers and broadcasters in the region understand the cultural trends driving the evolution of sport and fandom. In 2026, multiple major sporting events will take place locally and
