Next week’s RON95 price reduction should, in theory, be a win for everyone. Individuals will indeed feel a small lift, as every litre pumped costs a little less. But will those savings show up in the price of goods and services you buy? Don’t hold your breath; you might need
What’s the secret to being a beloved Malaysian brand for nearly three decades? If you ask Secret Recipe, it’s that there really is no secret. Since 1997, the iconic brand has been serving up more than just slices of cake, quietly perfecting the art of staying relevant, irresistible, and everywhere.
By Sue-Anne Lim, CEO of Universal McCann Malaysia Every brand wants to be seen. But let’s be honest, being seen is no longer enough. Some research says we’re exposed to anywhere between 4,000 to 10,000 ads a day. Think about that. Every poster blurs past when you’re driving. Every article you
By The Malketeer When a homegrown brand starts plotting its first moves into North Africa and South Asia, it’s no longer a “local chain” story — it’s a case study in ambition. Zus Coffee, Malaysia’s fastest-growing coffee chain, is doing exactly that. Co-founder and COO Venon Tian has confirmed plans
What does it take to be both the voice of 10 million girls around the world and a young creative finding her way in the advertising industry? For Amirah Arshad, the answer lies in balancing passion with perseverance. In the latest episode of The NexGen Show, Amirah shares her extraordinary journey.
Japan’s iconic Kirin Brewery is making Malaysia its Southeast Asian command centre, signalling an ambitious push to win over a region where demand for quality alcoholic beverages continues to climb. The new Kuala Lumpur hub, set to open next month, gives Kirin the agility to spot local trends and launch
By The Malketeer When a hundred women gathered in Singapore last week to watch The Final Copy of Ilon Specht, they weren’t just viewing a 17-minute documentary. They were stepping into a living lesson about the power of self-belief, cross-industry solidarity and the courage to claim one’s own voice. United
By Gideon Spanier Haymarket Media Group has acquired Marketing Week, Creative Review and Festival of Marketing from Centaur Media. The M&A deal strengthens Haymarket Media Group’s market-leading position in the marcomms sector as the company already owns titles including Campaign, PRWeek, Performance Marketing World and newly launched In.Comms. Kevin Costello,
The claim that 1,500 people per week use ChatGPT before dying by suicide continues to surface online. But experts and emerging research caution it is not evidence-based… it remains a speculative extrapolation, not a grounded statistic. The number appears to originate from a rough calculation by OpenAI’s Sam Altman: starting
MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, partnered with GWM Malaysia to celebrate Malaysia Day in honour of heritage, culminating in a Malaysia Book of Records milestone. The ‘Geng Wakil Malaysia’ campaign (loosely translated as Malaysian Representatives) is a vibrant celebration of unique Malaysian passions, each
