By The Malketeer Malaysia’s EV story just got even more interesting. For years, the electric vehicle conversation here has felt like a dinner table topic for the urban elite: something to discuss over oat lattes, not a real buying decision. But when Proton publicly teased an EV between RM60,000 and
By The Malketeer For the first time in human history, more than six billion people are online and nearly 5.7 billion are active on social media. That’s two out of every three humans on the planet scrolling, liking, sharing, and increasingly generating with AI. Welcome to the age of the
By The Malketeer In a country where family drama is as much a part of the festive season as murukku and marigolds, Julie’s has struck emotional gold. With its debut Deepavali short film The Duel, the iconic Malaysian biscuit brand dives into the heart of family relationships — where affection
By Kunal Sinha, Chief Knowledge Officer of Ampersand Advisory There’s something electric in the air in Kuala Lumpur in late October, a dusk-light charged with golden lamps, the hubbub of people, the scent of cardamom and sugar. I’m walking through The Curve in Mutiara Damansara just before sunset, camera in
By The Malketeer Let’s be honest, no one enjoys picking up dog poo. It’s the great equaliser of pet ownership, equal parts love and humiliation. But what if that grim, squishy moment could be turned into a stroke of marketing brilliance? That’s exactly what Lyka, Australia’s fresh dog food brand,
By The Malketeer Publicis Groupe’s third-quarter 2025 results tell a story that goes beyond numbers. While headlines may celebrate a global organic growth of +5.7% and an impressive +7.1% from the U.S., the more intriguing plot twist lies eastward — in the Asia Pacific, where the Group quietly delivered +6.5%
By Darren Yuen, CEO, IPG Mediabrands Budget 2026 isn’t business as usual. It’s Malaysia’s fiscal reality check, a RM470 billion statement of intent that trades comfort for clarity. Gone are the days when growth was fuelled by broad subsidies and easy optimism. This budget is about accountability, innovation, and long-term
sooka, Malaysia’s leading streaming service and the country’s fastest-growing OTT platform, today announced a series of strategic collaborations with key industry partners—including Maxis, Etiqa, U Mobile, Grab, MAE by Maybank2u, Sports Direct, Zus Coffee, and VIU—to offer greater value, wider accessibility, and more touchpoints for its users. Currently ranked as
By The Malketeer Sometimes the best brand battles don’t happen in boardrooms or billion-dollar ad campaigns—they happen over a cup of aromatic chai. In Karachi, a cheeky little café called Sattarbuksh just pulled off what many thought impossible: it legally beat Starbucks at its own game. After years of legal
In an industry overwhelmed with data but starved of clarity, M+C Saatchi Performance has launched M+C Saatchi OneView, a new unified measurement platform that helps marketing teams finally answer the question: “Is our media driving real business growth?” M+C Saatchi OneView combines Media Mix Modeling (MMM), attribution, and incrementality testing
