In an era where artificial intelligence churns out endless streams of algorithmic art, one question still haunts the creative industry: where does the human soul fit in? Ballsy and Vision Machina have decided to answer that question — not with a press release, but with a cultural experiment. They’re soft-launching
By The Malketeer If most car ads are polished test drives through scenic valleys, Jeep just decided to take a detour through stand-up comedy. And in the passenger seat? Iliza Shlesinger — comic, mom, and the first person bold enough to suggest that the 2026 Grand Wagoneer might just be
By The Malketeer When the One Club for Creativity announced its Young Guns 23 finalists this week, two names from Malaysia stood proudly among the 102 emerging creative talents shaping the world’s next creative chapter — Michael Lim, animator at Space Dawg Studio, Petaling Jaya, and Vanissa Foo, Kuala Lumpur-based
By The Malketeer This Deepavali, Bank Negara Malaysia (BNM) swapped spreadsheets for satire. Its latest festive film, “Naan Oru Scammer” (“I am a scammer”), is a bold fusion of humour, drama, and cultural wit—teaching Malaysians how to spot financial fraud without dampening the festive mood. In a world where scams
Astro has concluded an extensive review to appoint its new creative and media agency-on-record (AOR) to support the Group’s marketing efforts. The initiative aims to streamline collaboration and strengthen marketing capabilities in line with the company’s long-term objectives. The process was designed to explore and identify fresh ideas and innovative
The Malaysia Advertisers Association (MAA) is ushering in a new era of renewal, marked by fresh leadership appointments and a collective vision to strengthen the role of advertisers in Malaysia’s evolving business landscape. As part of this renewal, Hassan Alsagoff, Regional Head of Loyalty & Marketing at Grab, has been
The advertising world has lost one of its brightest and humblest creative souls. Piyush Pandey, the man who gave India its most unforgettable ad stories, from Fevicol to Cadbury to Hutch’s “You & I”, passed away after a short illness. He was 70. For over four decades, Pandey defined what it meant to speak to the
By The Malketeer By November, the ad world could look very different. Omnicom’s US$13.5 billion acquisition of Interpublic Group (IPG) — now awaiting its final EU approvals — will crown the merged giant as the world’s largest marketing network. Combined revenues north of US$20 billion will place it ahead of
By The Malketeer In a region where social discovery drives purchase decisions faster than any paid campaign, Shopee and Meta’s latest collaboration feels almost inevitable. The two giants are fusing commerce and community by launching Facebook Affiliate Partnerships with Shopee — now live across Southeast Asia and Brazil — giving
Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has today announced the 2026 Awards are open for submissions. This year sees a series of updates designed to reflect the region’s rapidly evolving creative landscape and to celebrate work that drives business impact, inclusivity, and innovation.
