When a brand the size of Grab recalibrates its agency roster, the industry usually reads it as housekeeping — a little spring-cleaning before the new year. But the latest appointments of Rantau+ for PR and Publicis Groupe Malaysia for media suggest something more strategic: Grab is quietly reshaping how it
By India Fizer Ross Taylor unpacks the agency’s participation-driven creative model. Culture moves fast and today’s most successful brands move with it. Ross Taylor, Group ECD at Havas Play UK, explains how his team helps clients navigate cultural trends, unlock meaningful partnerships, and balance quick-hit activations with initiatives that create
In the age of AI, it’s a company’s thinking that sets it apart. Yet most marketers are followers: they simply follow industry trends, target audiences and best practices. It takes discipline to generate truly innovative thinking – thinking that can gain real competitive advantage. And one of the most powerful
Across Malaysia and the region, companies are scrambling to catch the AI wave, convinced it will unlock growth, efficiency and competitive advantage. Yet a startling reality stands in the way. According to the MIT Nanda report released in July 2025, 95% of first-wave corporate AI pilots failed to scale. Entermind’s
Omnicom has announced a dramatic overhaul of its global operations, with more than 4,000 jobs to be cut and a number of storied advertising agencies being folded into its main networks following its acquisition of Interpublic Group.  The restructuring follows Omnicom’s recently completed takeover of IPG in a deal
By India Fizer TBWA\Chiat\Day NY’s new CSO Tom Sussman speaks with AdForum on commercial truth, creative leaps, and his globally sharpened strategic lens. Five months into his role as Chief Strategy Officer at TBWA\Chiat\Day New York, Tom Sussman speaks with the mix of candor and curiosity that has defined his
By Tham Khai Meng, Former Co-Chairman and Worldwide Chief Creative Officer of Ogilvy & Mather Neil was a true great friend and I’ll miss him terribly. He was a lovely person, forged from a singular mould. He was not only a remarkable talent, but also had the most extraordinary of
The world is full of beautiful places. But sometimes, beauty reveals something truer: an invitation to slow down, look closer and connect with intention. At a time when destinations compete for attention the way brands chase loyalty, many respond with louder campaigns and bigger declarations. In a global tourism landscape
Pushing creative boundaries, boutique agency Muma Malaysia turns the tables on traditional art-making with The Art of Undoing, a unique project that proves erasing can be just as creative as drawing itself. The Art of Undoing marks Muma’s latest experimental art installation, created in collaboration with stationery retailer CzipLee. The project
Naga DDB Tribal has been named Agency of the Year 2025 at the Kancil Awards, reaffirming its position as one of Malaysia’s most enduring and culturally impactful creative agencies. The agency secured multiple wins across a diverse slate of clients — Ayam Brand, Astro, CelcomDigi, and KFC — underscoring its
