By India Fizer When culture moves at the speed of a scroll, timing and authenticity are everything. RG Logan, Chief Strategy Officer at Grey New York, unpacks how the best agencies help brands stay relevant without losing their identity, and why consistency is the secret to lasting cultural impact. Brands
What does it really take to win? We ask Stanley Clement, CEO of MBCS & Ensemble Malaysia, whose team just pulled off a rare triple crown this year – The APPIES, YouTube Works and Effie Agency of the Year. But behind all the applause lies something less glamorous… discomfort. The
By Dr Rais Hussin There are moments when protocol collides with principle. Trump‘s visit to Kuala Lumpur, staged with spectacle, was one such moment. Too many Malaysians it felt like the surrender of moral authority. EMIR Research has consistently argued that Malaysia’s strength lies in credible neutrality, dignity in the
Darlie has once again redefined innovation in oral care with the launch of the upgraded Darlie Charcoal Spiral Graphene toothbrush – the first toothbrush in Malaysia with LightActiv technology that harnesses the bacteria-fighting power of graphene. While its charcoal bristles are already known for their anti-bacterial properties, the addition of
TBWA\Malaysia has been appointed as the lead creative agency for Wipro Unza, the leading personal care FMCG company in Malaysia, following a highly competitive pitch held in August 2025. The two-year partnership covers the Fragrance and Kids categories, marking TBWA’s first collaboration with Wipro Unza Malaysia. The agency will oversee
By The Malketeer If you feel the world has become noisier but not wiser, you’re not imagining it. We scroll faster, judge quicker, and copy trends before questioning them. In marketing rooms once fuelled by curiosity, we now see more dashboards than debates and more instant opinions than original thinking.
By Frankie D’Cruz The Malaysian Media Council (MMC) heads into its first annual general meeting on November 7 facing an early test of relevance. The newly minted body was meant to mark a turning point for the industry, a move from reliance on political goodwill to genuine self-regulation, professionalism and
Mantayay Global Holdings Pte Ltd, a creator‑economy and digital media company, announced on Monday a $5 million investment led by Kairous Capital via its Kairous Asia Venture Fund II (SEA). This represents Mantayay’s first institutional funding round, and the capital will accelerate the company’s regional expansion, strengthen Mantayay’s regional creator network, advance AI-enabled
By AdForum The advertising and marketing industry stands at an inflection point, balancing revolutionary technological change with a renaissance of human creativity. According to insights synthesized by leading industry consultants at this month’s AdForum Summit in London, six critical shifts are reshaping the marketing industry. The Return to Integration After
By The Malketeer OpenAI’s Sora has officially touched down in Southeast Asia, and Thailand is among the first to get it. Not Tokyo. Not Seoul. But Bangkok. That’s a subtle yet electrifying signal: the cultural gravity in this region is shifting. And it isn’t just about tech — it’s about
