Boycotts used to be an occasional tremor in the marketplace. Today, they feel like a weekly weather report. In Malaysia, we’ve entered an era where purchasing power has become a moral weapon. Every ringgit spent carries an ethical signature. Every cup of coffee, every subscription, every sneaker brand now comes
In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD has leapt to #1 in Asia Pacific and continues to dominate in Southeast Asia. With top-three rankings in nine of 11 Asia Pacific markets and quali shares
By Prof Harmandar Singh – Chairman, Malaysian Media Conference (MMC) 2025 Once upon a time, marketing was about mass. Mass reach. Mass impressions. Mass delusion. But 2025 changed the playbook. The Malaysian Media Conference (MMC) didn’t just talk about audiences; it talked about tribes. Real people bound by belief, behaviour
By The Malketeer There are policy decisions that rattle industries. Then there are those that quietly shift habits, culture, and marketing behaviour — often with deeper ripples than first assumed. Thailand’s new enforcement on afternoon alcohol restrictions sits firmly in the second category. Under updated rules, anyone caught drinking —
By The Malketeer PETRONAS has named Arni Laily Anwarrudin as its senior general manager of strategic communications, effective 1 November 2025 — signalling a sharpened, more integrated communications agenda as Malaysia’s national energy company steps deeper into its PETRONAS 2.0 transformation era. In her expanded remit, Arni now oversees enterprise-wide
By The Malketeer 2025 felt like an entire decade packed into twelve frenetic months. AI sprinted faster than anyone planned. Budgets tightened. Brands became more cautious than creative. And yet — audiences evolved faster than both. If 2024 was the year we “experimented with AI,” then 2025 was the year
In the newest episode of The NexGen Show, Prof. Harmandar Singh sits down with Anson Goh, a rising star in the marketing world whose career trajectory has been nothing short of inspiring. From his humble beginnings as a digital marketing executive to a regional performance marketing lead for a global
By Claudian Navin Stanislaus Influencer marketing has become the miracle elixir every brand and marketer now swears by. Drop two creators in any media plan, and the metrics bloom. Make it the trending two, and the pitch is won. As if influencers next to anything guarantees a sale. Influencers now
By The Malketeer When a legacy media brand decides to rewind and relaunch, it usually means one thing: the audience has moved, and the brand needs to catch up. This week, Media Prima Audio did exactly that by bringing back Kool FM — not as a nostalgia act, but as
By The Malketeer New York has seen polished billionaires, smooth technocrats and media-made figures ascend to power. But in 2025, the city chose something very different. It chose a boyish, South Asian, Muslim socialist-leaning politician from Queens — Zohran Mamdani, armed not with a corporate war chest, but with community
