Guinness Malaysia, a flagship brand under Heineken Malaysia Berhad, has appointed Archetype Malaysia as its public relations agency of record for the full calendar year of 2025. This comprehensive mandate will see Archetype spearheading all PR efforts for the brand, from year-round brand campaigns to high-impact initiatives such as Guinness’
ME Republic, the entertainment and content production affiliate of McCann KL, proudly announces its role as a strategic production partner on the Malaysian blockbuster Blood Brothers: Bara Naga. The film, which has surpassed RM76 million at the local box office, stands as one of the highest-grossing Malay-language films of all
By India Fizer In an industry where speed often compromises substance, Antonio McDonald is building something different at KUAMP. Leading a team that is engineered for agility while grounded in cultural authenticity, he shares how KUAMP stays sharp under pressure, bridges creative and production from day one, and delivers emotionally
By India Fizer Fabian Barz, Chief of Production at INNOCEAN Europe, walks us through the agency’s dual-team structure and offers candid insights on balancing creative ambition with real-world production demands, the growing (and sometimes overhyped) role of AI, and why adaptability is everything. Can you give us an overview of
By The Malketeer In a marketing world moving faster than ever – where campaigns are measured in milliseconds, there remains one sanctuary for true thinkers, storytellers, and strategists. It’s called The APPIES Marketing Campaigns Festival. In 2025, it matters more than ever. The APPIES is not your average marketing event.
By Mark Tungate As executive creative director of brand experience agency Pinch, Michael Brown designed the Amazon Port in Cannes and brought the world of Stranger Things to Broadway. We find out how he and the team at Pinch turn brands into experiential spaces. The branded structures that pop up
By Mark Tungate At the legendary Carlton Hotel in Cannes, we sat down with Christian Johansen, President, McCann Worldgroup Europe & UK, and Harjot Singh, Global Chief Strategy Officer, McCann and McCann Worldgroup, to talk about creativity, technology – and imagination. At McCann you have a mission to build enduring
By The Malketeer We often speak of brands as assets, as equity, as identities. But for many Malaysians, some brands are much more than that — they are memory markers. Landmarks in our childhoods. Silent witnesses to late-night mamak conversations, college first dates, and quick business huddles over kopi panas.
By The Malketeer In the world of branding, the horse has long symbolised strength, speed, and prestige. But in Malaysia, two very different horses recently collided. One from the stables of Italian luxury icon Ferrari. The other, from a bold local challenger in the energy drink arena — Wee Power.
By The Malketeer What if the most powerful story a Malaysian brand could tell wasn’t about what it sells—but what it stands for? As Malaysia navigates climate volatility, social divides, and the digital acceleration of everything, a quiet revolution is brewing in the world of marketing. A shift from transactional
