By Maaz A. Khan, Regional Client Partner (APAC), WPP Media Programmatic advertising makes it easy to launch campaigns. It is harder to answer a basic question: where did my budget go on its way to the publisher? Marketers see performance numbers, reach, and CPMs. What we do not always see
Malaysia’s retail industry heads into the final stretch of 2025 with more momentum than many had predicted just months earlier. Retail Group Malaysia’s (RGM) latest Retail Industry Report shows that the sector not only weathered a volatile year — it outperformed expectations with a stronger-than-forecast third quarter, sustained consumer spending
Capital A today announced the departure of Aireen Omar, marking the conclusion of her remarkable 20-year career driving innovation, growth and digital transformation across the Group’s aviation and technology businesses. Aireen joined AirAsia as Head of Corporate Finance, where she led aircraft financing and procurement, treasury, investor relations, and key
When Time Magazine named its 2025 Person of the Year, it didn’t point to a celebrity, a global leader, or a singular changemaker. Instead, it chose a collective: “the architects” of artificial intelligence. And in doing so, it signalled something bigger than a media accolade — it recognised that AI
As the Lunar New Year draws near, TVB Malaysia proudly presents its brand-new original Cantonese festive track, “All In For The New Year”, specially crafted for the Year of the Horse. Featuring eight emerging artistes who join voices for the very first time, the song promises to kick-start the festive
There’s a bleak sort of poetry in Oxford University Press naming “rage bait” as its Word of the Year for 2025. A dictionary is supposed to reflect culture, not shape it. Yet here we are, with one of the world’s most respected linguistic institutions confirming what Malaysian marketers have felt
It was meant to be a clever wink at December fatigue. Instead, McDonald’s Netherlands found itself at the centre of a global backlash, accused of serving up nothing more than “AI slop”. The brand has now pulled its AI-generated Christmas film after a wave of scathing online criticism – a
Lo Wei Tzen has joined U Mobile as Head of Brand, reporting to Bernard Lee. He moves from CelcomDigi, where he served as Head of Enterprise Business Communications and InnoCo, steering how the brand showed up for corporate and government clients in a fast-changing tech landscape. At CelcomDigi, he also
If you’ve spent any time lurking in the comments section of Mandopop promoter pages lately, you may have done a double take. The usual flurry of Mandarin excitement has been replaced with something unexpected: Malay. And not poetic, patriotic Malay—but sharp, frustrated, sometimes hilarious Malay aimed squarely at one target:
Most brands talk sustainability in soft pastels, recycled-paper textures, and politely optimistic taglines. Chupps clearly didn’t get that memo. Instead, their latest campaign opens with funeral processions across rural India — not exactly the usual playground for footwear marketing. But that’s precisely why it works. Launched on World Soil Day
