On 3 January, Bukit Bintang will glow a little brighter than usual. The Prime Minister Dato’ Seri Anwar Ibrahim will be there. Oscar-winning actress Tan Sri Michelle Yeoh will be there. Cameras will roll. Lights will shimmer. A parade will march. Malaysia will officially announce to the world: Come visit
GrowthOps Asia has secured a fourth consecutive recognition (2022 to 2025) in Campaign Asia’s Southeast Asia Customer Engagement Agency of the Year category, taking Silver for 2025. The agency says publicly available Campaign Asia Agency of the Year records indicate GrowthOps is the only agency to place on the podium
In an industry defined by speed, shifting platforms, and relentless demands, staying motivated is often the hardest part of the job. For Cindy Khoo, a young media professional who has risen quickly over the past five years, the answer is not found in titles or timelines — but in people,
“Okay, numbers first,” the marketer says. “ROAS is green, CAC is stable, revenue’s on track. You did well this quarter.” “We did,” the agency replies. “That’s exactly why we wanted to talk.” The marketer looks up. “Uh oh. You sound worried.” “ Think of it as a confession,” the agency
As Malaysians wind down the year and look for meaningful ways to celebrate, Pizza Hut Malaysia is ushering in the festive season with a joyful, flavour-filled campaign built around the spirit of Feed Good Times. This year-end, Pizza Hut brings its celebrations to life through craveable innovations, playful cultural moments,
For years, Malaysia’s economic story was told through scale: factories, headcount, cost efficiency. By 2026, that narrative is decisively shifting. What now matters is capability — specialised, high-value, and digitally fluent. And the country’s talent market is beginning to reflect that recalibration. According to Randstad Malaysia’s 2026 Market Outlook &
Advertising has always had a complicated relationship with humour. It sells with it, disarms with it, occasionally hides behind it—but rarely turns the joke inward. Cards Against Advertising, a new parody card game launched by Mumbai-based independent agency Motley, does exactly that: it holds up a mirror to agency life
In an age where public discourse often fractures along lines of race, religion and rhetoric, some messages matter precisely because they are calm, deliberate and human. This Christmas, such a message came quietly from Shah Alam. The Sultan of Selangor, Sultan Sharafuddin Idris Shah, together with the Tengku Permaisuri of
Santa Claus is coming to town, and it’s time for some seasonal fun, so he wants you to play a special Christmas game. It goes like this. Ask AI to do you a Christmas ad. Any subject, sillier the better. Any format TV, Social media, print. Any length, 30”, 5”,
By Chris Jaques When was the last time that your Marketing truly transformed the performance of your business? When did you totally disrupt your industry? For most marketers – if they’re honest – the answer is “Never”.Which is why I love Labubu. Because it was Labubu’s Marketing – and only
