Uday Desai, most recently Managing Director of Creative at dentsu Creative Malaysia, has officially exited the agency, with his final day at the network recorded as 31 December 2025. Desai’s departure marks a notable leadership change at dentsu’s Malaysian creative arm as the network begins 2026 with strategic reshuffles and
Dentsu Malaysia has been appointed by leading water, air, and home wellness specialist, Coway Malaysia, to lead creative development for its key product campaigns, following a competitive pitch. Under the new partnership, dentsu Malaysia will take on selected key campaigns with a focus on delivering high-impact creative storytelling and seamless
In an era where Gen Z entrepreneurship is often associated with short-term side hustles, a group of founders born in 1999 is proving that longevity wins over trends. Based in Malaysia, Marvant has bypassed the typical startup hype to build a sustainable, high-growth digital marketing agency in one of the
By Hando Sinisalu The UK’s B2B Marketing Awards 2025 is an annual celebration recognising excellence in business-to-business marketing, spotlighting campaigns and teams that deliver both creativity and measurable commercial results. Here are the key highlights and practical lessons from the award-winning campaigns. 1. Use Creativity to Drive Growth The strongest
In another era, a slightly untidy fingernail in a poster would have passed unnoticed. Today, it becomes a talking point, a meme, and—inevitably—a marketing case study. That is precisely what unfolded when a netizen zoomed in on a Gigi Coffee poster at Pavilion KL and called out the model’s “messy”
For years, marketers were told that artificial intelligence would unlock efficiency, creativity and scale. What few were warned about was this: when AI slips, brands — not algorithms — take the reputational hit. That reality landed hard this week as Malaysia, France and India simultaneously moved against Elon Musk’s Grok
China’s BYD overtaking Tesla as the world’s largest electric-vehicle seller in 2025 was not just a global headline. It was a signal that the EV race has entered a new phase—one defined less by technological spectacle and more by scale, affordability and execution. For Malaysia, this shift arrives at a
The closure of DarSa Fried Chicken’s (DFC) Bangi outlet has been greeted online with a noisy mix of schadenfreude, moral judgement and political point-scoring. But for marketers and brand leaders, the episode is less about karma and more about what happens when a brand confuses momentum with meaning. DFC did
There is a particular kind of silence that only arrives after life has changed. Not the peaceful kind. The other one. The one filled with half-finished thoughts, unfinished chores, and questions that replay themselves long after the house has gone quiet. Did I do enough today? Did I miss something?
Kia has formally shifted to a direct, principal led model in Malaysia, with Kia Sales Malaysia Sdn Bhd (KSM). The move positions Kia to control its brand presence end to end, covering marketing, sales, customer ownership experience, training, and the wholesale and retail ecosystem in the market. The change follows
