It’s not every day that a wedding becomes a marketing masterclass, but that’s exactly what happened when Unifi TV launched its refreshed streaming app, Unifi TV 2.0, and invited Malaysians to witness Setulus Takdir: Fattah & Amira unfold live. The campaign, a first-of-its-kind collaboration between Unifi TV and celebrity couple
Ghosting means someone suddenly cuts off all communication without explanation. It usually happens in relationships, friendship, or even work situations. The person disappears, stops replying to messages, doesn’t pick up call, and essentially ‘vanishes’ as if they were a ghost. There are endless ghosting incidents between agency, client and more.
By Graig Nunis The Malaysia Pickleball Federation’s (MPF) logo that appears on the Asian Pickleball Association’s website is raising eyebrows as it is said to be almost identical to one owned and trademarked by the FA of Malaysia (FAM). An FAM staff highlighted this to Twentytwo13 after reading about MPF’s status
Advertising doesn’t die. It just ages badly. It clings to habits long after they’ve stopped working. Like a former star still demanding the same stage, the same spotlight, the same applause — even when the audience has already walked out. Influencer marketing is in that phase. All the noise is
Like many university students, Adlyn Daniea once believed that the PR industry would be like an episode of Emily In Paris. “I used to think that working in a PR agency meant that I would get to meet celebrities, attend events, and wear glamorous clothes,” she laughs. “Once I started
When Malaysia Aviation Group (MAG) announced its latest wave of digital enhancements at KLIA early this week, the headlines naturally focused on new tools – TravelReady, one-click Express Booking, Apple Pay integration, an upgraded app, Mavis the chatbot, and expanded Enrich redemptions across oneworld. Pull back the screen for a
By Mark Ritson Mark Ritson argues that Hollywood’s rush to shrink theatrical windows has created a blockbuster crisis that even brilliant films cannot escape – a marketing disaster we will study in years to come. There is no doubt that ‘One Battle After Another’ is one hell of a film.
KFC Malaysia is closing out the year with a campaign built firmly around cultural relevance and youth engagement. Launching 20 November 2025, the new Japanese Yuzu Crunch & Burger and the Celebration Bucket with Crispy Cheezy Fried Mozzarella anchor the brand’s year-end marketing push. The move isn’t just about flavour
Somewhere between a toddler’s sticky fingers and a parent’s despair, a 90-second earworm turned into a US$400 million company. Not a superhero franchise. Not a gaming platform. But a children’s song that goes doo, doo, doo, doo, doo, doo. It’s tempting to laugh at Baby Shark as just another internet
On most mornings, readers across India flip open Hindustan Times (HT) expecting the familiar blue masthead that has anchored the newspaper for nearly a century. But on 19 November 2025, they encountered something no one had ever seen before: Hindustan Times had become Rajinikanth Times. Not for a film release.
