When IKEA confirmed it will close seven stores across China from February 2, the move was easy to misread as a retreat. In reality, it signals something more deliberate and far more relevant to marketers watching how brands recalibrate in post-boom economies. The closures include outlets in Shanghai, Guangzhou, and
Marriott International and BBH Singapore have launched a new ad campaign for Marriott Bonvoy, the global hospitality group’s award-winning loyalty programme, built around one simple idea: loyalty can be easy. Most travellers assume loyalty programmes are made for frequent flyers or business elites, take a lot of effort and are
Creative consultancy ballsy is starting 2026 with a two-pronged expansion, appointing Becky Leng as its new managing director based in Singapore, while launching a Malaysia-based social content studio, Kaki Sosial. Leng joins ballsy from NP Digital Singapore, where she led the agency’s operations. She was part of the business since
CelcomDigi’s latest move comes wrapped in the language of safety, but it is really a bet on something bigger: that the next growth pocket for telcos sits inside the family wallet, not just the family data plan. This week, the company introduced SafePAY Jr, a child focused offering that pairs
In an era where marketing dashboards glow brighter than human faces, The Voice of Hind Rajab arrives as a quiet but devastating reminder: attention is not the same as impact. Kaouther Ben Hania’s film has swept international festivals, racked up audience awards, and positioned itself as Tunisia’s official entry for
Malaysia’s advertising market has crossed a psychological threshold. Digital is no longer the future, the challenger, or the “fast-growing segment”. It is the market. By 2024, digital media already commanded 77% of total adex, according to MAGNA. Social media alone accounted for 41%, followed by search at 24% and other
The Malaysia Digital Economy Corporation (MDEC) has issued an open request for proposal (RFP) to appoint a new social media agency, as it looks to strengthen its digital presence and audience engagement across key platforms. Open to Malaysian-registered agencies, the RFP calls for strategic and creative social media services that
Lunar New Year is a season of movement — families returning home, conversations unfolding around the table, and rituals repeated with renewed meaning. For 2026, Nespresso leans into that spirit with With Love, a Lunar New Year collection inspired by the Year of the Horse, a symbol of vitality, renewal
Stagwell has introduced a new platform called The Machine, describing it as marketing’s first agentic operating system. The ambition is not to replace the tools marketers already live in, but to make those tools behave like one connected system, so work does not keep resetting every time a new campaign starts. In
Catcha Digital Berhad has deepened its presence in Malaysia’s digital media landscape, with its wholly-owned subsidiary, iMedia Asia, increasing its stake in Headline Media from 30% to 80%. The additional 50% equity was acquired for RM4 million, funded entirely through internally generated funds, following the execution of a supplemental agreement
