For years, wellness marketing followed a familiar script: solitary workouts, clean eating, relentless self-optimisation. It was aspirational, yes—but also exhausting, exclusionary, and quietly joyless. What Ogilvy Malaysia’s Future of Health & Wellness report makes clear is that this era is over. In its place is something far more interesting: a
Invictus Blue President Keith Miranda and Group CEO Jo Yau today confirmed the exit of two senior leaders following a comprehensive organisational reset undertaken in 2025, as the Group modernises its operating model, governance, and ways of working to support its next phase of growth. The exits are part of
Dutch Lady Milk Industries (DLMI) has appointed Yashashri Vatve as its new marketing director for Malaysia, following the departure of Imun Lim at the end of 2025. Vatve took up the role in January and reports to Veronika Utami, managing director of DLMI. She joins the dairy company from L’Oréal
Let’s stop flattering ourselves. In Malaysia’s marketing industry, people aren’t losing jobs because they forgot how to think. They’re losing jobs because thinking has become inconvenient. Budgets tighten. HQ panics. A regional mandate lands with a slide titled Operational Efficiency. Suddenly, experience is “legacy cost”. Judgment is “subjective”. And anyone
For years, telcos have sold speed, coverage, and affordability. But in a country where digital life now stretches from e-wallets and online banking to gaming, shopping and social media, connectivity alone is no longer the value proposition. Trust is. That context makes the recent collaboration between Tune Talk and Mastercard
Malaysia’s influencer economy has just crossed a legal Rubicon. The conviction of influencer, Shuib Sepahtu, for promoting vaping products online marks more than a public-health milestone. It signals a fundamental shift in how marketing, advertising, and creator-led endorsements will be scrutinised under the law. For brands, agencies, and influencers alike,
As brands go, very few get the privilege of celebrating longevity without sounding nostalgic or defensive. Fewer still manage to turn age into momentum. As it marks its 80th year, Cathay Pacific is attempting something more ambitious than a birthday campaign. With “80 Years Together”, the airline is framing its
Airline safety videos are, by design, functional. They exist to inform, to instruct, and—if we are honest—to be politely ignored by frequent flyers who have memorised every buckle and oxygen mask motion by heart. Which is precisely why Philippine Airlines’ decision to reimagine its onboard safety briefing as a short-form
For decades, legal marketing in Malaysia existed in a strange limbo. Everyone knew clients chose lawyers the same way they chose doctors, architects, or financial advisers—through reputation, visibility, and perceived expertise. Yet the profession pretended otherwise. Marketing was tolerated at the margins, wrapped in euphemisms like “publicity,” and governed by
Omnicom has introduced the latest generation of its marketing operating system, Omni, at CES, marking a significant expansion of the platform following the holding company’s acquisition of Interpublic Group (IPG). The updated Omni continues to function as Omnicom’s core operating system, designed to consolidate data, automate workflow processes and accelerate
