For years, conversational AI sat outside the advertising economy — helpful, neutral, and commercially silent. That wall is now beginning to crack. OpenAI has confirmed it will begin testing advertising placements within ChatGPT, marking a pivotal moment not just for the platform, but for how brands may eventually show up
GrowthOps Asia has been appointed the lead creative, social media, and SEO agency for Volkswagen Singapore, following a competitive pitch concluded in December 2025. The appointment places GrowthOps at the centre of one of Asia’s most demanding automotive markets, where brand visibility, digital discovery and performance-led storytelling increasingly determine consideration
After ten years in advertising purgatory, Dos Equis has done something most brands are too timid to attempt. It has brought back its most famous asset and openly admitted that life has been rather dull without him. Yes, The Most Interesting Man in the World is back. And he returns
In Malaysia, a brand name is never just a name. It is a signal — sometimes cultural, sometimes religious, sometimes political — whether the brand owner intends it or not. The recent online backlash directed at Botak Nasi Lemak, a Chinese-owned eatery that does not hold halal certification and has
dentsu Malaysia has appointed Nick Drew as managing partner, data, and tech, reinforcing its ambition to integrate data, technology and media as Malaysian brands navigate an increasingly complex digital ecosystem more tightly. Drew will report to Bala Pomaleh, CEO of dentsu Media Malaysia, and will lead the agency’s expanded data
Careers are rarely linear, and Ian Lingarajan’s journey is a clear example of how creative paths can evolve in unexpected ways. In the latest episode of The NexGen Show, the copywriter reflects on his transition from music and teaching into advertising, sharing honest insights on stability, creativity, and what copywriting
Once upon a time, after nearly 14 years in a global agency network, working locally and overseas, I’d had enough. Fourteen years is long enough for deadlines to become your weather. Long enough for “urgent” to sound normal. Long enough to measure your weeks in briefs, edits, client moods, and
GO Communications has announced the appointment of Andreas Vogiatzakis as its Non-Executive Chairman, marking a significant milestone for the 20-year standing, independent agency, while sending a strong signal across Malaysia’s marketing, media and communications landscape. Widely regarded as one of the most respected figures in the industry both locally and
Omnicom Media Asia Pacific (OM APAC) has unveiled its 2026 Trends Report on the back of the recent Consumer Electronics Show (CES) in Las Vegas, exploring the key themes and trends across media, technology, and consumer behaviour shaping the new year. Inspired by recurring themes observed over the past year
Naga DDB Tribal has been appointed as the creative agency-of-record for Brand and Marketing Services for U Mobile following a rigorous multi-agency pitch. The appointment, which started officially January 1st 2026, signals the start of a strategic partnership, with Naga entrusted to support brand strategy, integrated marketing communications, and always-on
