There is something to be said about the Sikh turban as I live on the world of marketing. It is conspicuous for a reason and is probably the most prominent case of religion branding. I won’t talk about the religious symbols of other faiths, as you already know what they
McDonald’s Malaysia has announced a RM1 billion investment over the next five years as it accelerates nationwide expansion and upgrades its customer experience across physical and digital touchpoints. The investment will see the brand open 100 new restaurants, reinforcing its footprint in both established urban centres and growing communities. The
Every January, marketing pretends to discover the future. Slides are polished. Buzzwords are refreshed. And somewhere between “next-gen engagement” and “hyper-personalisation,” everyone quietly hopes last year’s strategy still works. But the best trend reports do not predict the future. They reveal what is already happening — only faster than most
Chinese New Year advertising usually arrives wrapped in reunion dinners, noisy laughter, and the reassuring choreography of tradition. Occasionally, a brand chooses to tell the story that happens after the guests go home — when the decorations remain, but the silence returns. That is the emotional territory explored by water
CelcomDigi has officially appointed Albern Murty as its new Chief Executive Officer (CEO), a move that signals a strategic leadership transition at Malaysia’s largest converged telecommunications company. The announcement, made on Tuesday, places Murty at the helm of the organisation with immediate effect, following his tenure as Deputy CEO and
Malaysia’s lifestyle loyalty programme BInfinite has relaunched with a refreshed strategy and the backing of strategic shareholders Xamble Group Limited, 7-Eleven Malaysia Holdings Berhad and Commerce.Asia Group, as it pivots towards becoming a broader, data-driven loyalty and engagement platform for brands and merchants. The relaunch marks a shift from a
Chinese New Year advertising often stretches into cinematic long-form territory, chasing tears, nostalgia, and multigenerational drama. Sunquick went the other way. Thirty seconds. Two children. A burst of colour. And a reminder that festive storytelling does not need seven minutes to be remembered. Its 2026 Chinese New Year spot, “Sip
Some artworks hang in museums. Others hang in the public imagination. And a few — like the famous Children on Bicycle mural in Penang — end up doing something far more powerful: they become shorthand for a place itself. Snap a photo of George Town and chances are that mural
Prudential Malaysia has partnered with Naga DDB Tribal to launch its Chinese New Year short film, The Promise, which explores the idea of true wealth by challenging conventional notions of riches. Set against a festive season often associated with material abundance, the film shifts focus to remind viewers that the
By Sandeep Joseph That size of the agency matters, when it comes to media. A bigger media agency, the argument goes, gets better rates, because of the bulk of volume in buying. Media owners, apparently, lower their rates for bigger agencies who are buying a great volume of ads from
