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Industry Leaders Unite Media, Technology And Community To Drive Social Impact Through DOOH

March 31, 2026

Connecting Changemakers, a purpose-driven collaborative initiative led by key industry players including Adzymic, Hepmil Malaysia and Perion, supported by the Out-of-Home Advertising Association of Malaysia (OAAM), successfully brought together media owners, technology innovators, creative partners, and community advocates to demonstrate how Digital Out-of-Home (DOOH) advertising can be a powerful force for meaningful social change. The

Unilever Hits Pause on Hiring As War Pressures Ripple Through Global Brands

March 31, 2026

When a company the size of Unilever presses the freeze button, the ripple is rarely contained to its own corridors. The Dove and Lifebuoy maker has imposed a global hiring freeze “at all levels” for at least three months, citing mounting geopolitical pressures tied to the escalating conflict in the

Bobby’s Burgers Turns TRX Into An Instagrammable Queue

March 30, 2026

By the time the doors opened at The Exchange TRX, the campaign story had already written itself. Not in a press release. Not on a media plan. But in a queue. A long, snaking, slightly impatient, very Instagrammable queue. Because when Bobby’s Burgers landed in Kuala Lumpur last week, it

Resilience Over Retreat: How Middle East Govts, Marketers Are Navigating Uncertainty

March 27, 2026

By Communicate StaffAs geopolitical tensions continue to test the Middle East’s business environment, marketing and media leaders across the GCC are demonstrating how resilience is built not through silence, but through thoughtful communication, operational agility, and people-first leadership. From global networks to regional agencies, the common theme emerging from industry

Elizabeth Tan on Humor, Play, And The New Language Of Authenticity

March 27, 2026

By Bobby McGill McCann Singapore’s Behavioral Sciences and Insights Manager on how brands are expressing authenticity through humor, play, and joyful imperfection. In an era where brands are trying to connect with audiences on more human terms, how they define and express authenticity is changing. According to McCann’s recent NextUp culture drop, the most

Why So Many Brands Are Throwing Shade at Their Competitors Right Now

March 27, 2026

By Robert Klara Brands get off on looking nervy, and social media loves a good fight.Fifteen years ago, McDonald’s delivered Burger King a gut punch in the form of a commercial. It featured a little boy frustrated by his school chums stealing his McDonald’s fries, so he comes up with an ingenious

Why The Burnout Narrative In Creative Agencies Misses The Mark

March 27, 2026

By Riyana Ajam In the creative industry, no one joins an agency for a quiet career. Agency life is defined by tight deadlines, pitch culture, bold ideas, and the relentless pursuit of work that shifts brands and shapes culture. Pressure is not the enemy. Most creative professionals choose this industry because

When Hard Sell Becomes Binge-Worthy Entertainment

March 27, 2026

Shield Insurance Broker partner with VML Thailand turns “After Shit Happens Service” into Thailand’s most addictive micro drama series. In Thailand, hard sell doesn’t get softer. It gets more entertaining. When Shield Insurance Broker briefed a campaign to promote its “After Shit Happens Service”—a comprehensive post-incident support offering packed with

Meta Pulls Plug on Horizon Worlds, Marking Retreat from Metaverse Ambitions

March 27, 2026

Five years and an estimated US$80 billion investment, Meta is stepping back from one of its boldest bets: Horizon Worlds. The company has confirmed the platform will be removed from the Quest Store by March 31, with a full shutdown set for June 15. A limited mobile version will remain.

OpenAI Shuts Down Sora, Scraps US$1 Billion Disney Deal

March 27, 2026

For a brief moment, it looked like the future of filmmaking had arrived in a text box. Type a prompt. Get a scene. Add a tweak. Roll credits. Then, just as quickly, it’s over. Sora — the much-hyped AI video tool from OpenAI — is being shut down less than