In an era where audiences crave experiences rather than just advertisements, Media Prima continues to demonstrate how creativity, culture and commerce can intersect in powerful ways. One of the most striking examples this festive season was Melodi Glam Raya Runway, an innovative experiential campaign that transformed a routine MRT journey
Effie Asia Pacific introduces THE SHOUT GROUP’s Co-owner and CEO, Shaun Tay and PepsiCo Asia Beverages’ Chief Marketing Officer, Bernard Cheng, as the final pair of Heads of Jury. They will join the Judging Committee in helming the jury as they recognise the most effective marketing works for the 2026
If you can’t beat the scroll, you might as well hijack it. That, in essence, is the thinking behind The Brain Un-Rot Library, a new campaign by Grey Malaysia, part of Ogilvy Group Malaysia, in collaboration with BookXcess. It’s a campaign that doesn’t pretend TikTok is the enemy. Instead, it
In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media, has been ranked #1 in Malaysia and Asia Pacific. This achievement contributed to Omnicom Media being named the best performing global media group, with top rankings across North America, EMEA,
Home furnishing giant, IKEA Malaysia, has appointed WPP Media Malaysia as its integrated media agency for the next three years, consolidating media strategy, planning, and buying under one roof. The move signals a recalibration of how retail media works in a market where discovery happens online, but decisions are still
If everything goes to plan, Malaysia may soon do what many governments have debated but few have executed cleanly: draw a hard line between childhood and the algorithm. At the centre of it is Communications Minister Datuk Fahmi Fadzil, who signalled that a nationwide restriction on social media access for
There’s a moment in most ads where the brand leans forward and says, “Look at me.” This one doesn’t. Instead, it watches. In doing so, Griffin’s may have stumbled onto something many brands talk about but rarely achieve: relevance that feels earned, not inserted. 24 Hours. 24 Films. Zero Hard
A new consumer study by GrowthOps reveals a market that is unusually alert and increasingly cautious as geopolitical tensions involving Iran threaten to spill into everyday costs. What stands out is not just awareness but interpretation. This is no longer a petrol price surge concern but an escalating cost-of-living story.
WPP Media Malaysia has been appointed as the Integrated Media Agency of Record for IKEA Malaysia. This three-year mandate, encompassing integrated media strategy, planning, and buying across all channels, signals a new chapter in how IKEA Malaysia connects with its customers. Using WPP Open, WPP’s pioneering agentic marketing platform, IKEA
There’s a quiet shift happening behind the familiar green cartons of Yeo Hiap Seng — one that says as much about modern marketing as it does about manufacturing economics. The heritage beverage brand has laid off 25 employees at its Senoko, Singapore facility, consolidating its can production in Malaysia as
