Every Lunar New Year, brands attempt the same balancing act — honour the past without sounding like it belongs there. Few manage it well. Most lean too heavily on nostalgia, mistaking familiar symbols for meaningful relevance. Coca-Cola’s 2026 Lunar New Year campaign across Southeast Asia takes a different route —
For years, influencer marketing was the digital equivalent of a billboard — big reach, fuzzy outcomes, and plenty of debate about whether those likes translated into anything meaningful. That era is ending. Across Asia-Pacific, influencer marketing is rapidly transforming from an awareness play into a measurable business driver, and marketers
Malaysia’s transition to electric mobility has never really been about technology alone. It has always been about confidence. Confidence that infrastructure will catch up, that range anxiety will fade, and that new mobility choices will fit seamlessly into everyday Malaysian life. The launch of the Proton e.MAS 7 Plug-in Hybrid
In 1993, a 10-year-old boy in Kuala Lumpur bought a domain name for US$100. Three letters. Two characters, really. AI.com. Three decades later, that same address sold for about US$70 million (RM300 million) — and suddenly the quiet Malaysian technologist behind the purchase, Arsyan Ismail, found himself sitting on one
There is something to be said about the Sikh turban as I live on the world of marketing. It is conspicuous for a reason and is probably the most prominent case of religion branding. I won’t talk about the religious symbols of other faiths, as you already know what they
McDonald’s Malaysia has announced a RM1 billion investment over the next five years as it accelerates nationwide expansion and upgrades its customer experience across physical and digital touchpoints. The investment will see the brand open 100 new restaurants, reinforcing its footprint in both established urban centres and growing communities. The
Every January, marketing pretends to discover the future. Slides are polished. Buzzwords are refreshed. And somewhere between “next-gen engagement” and “hyper-personalisation,” everyone quietly hopes last year’s strategy still works. But the best trend reports do not predict the future. They reveal what is already happening — only faster than most
Chinese New Year advertising usually arrives wrapped in reunion dinners, noisy laughter, and the reassuring choreography of tradition. Occasionally, a brand chooses to tell the story that happens after the guests go home — when the decorations remain, but the silence returns. That is the emotional territory explored by water
CelcomDigi has officially appointed Albern Murty as its new Chief Executive Officer (CEO), a move that signals a strategic leadership transition at Malaysia’s largest converged telecommunications company. The announcement, made on Tuesday, places Murty at the helm of the organisation with immediate effect, following his tenure as Deputy CEO and
Malaysia’s lifestyle loyalty programme BInfinite has relaunched with a refreshed strategy and the backing of strategic shareholders Xamble Group Limited, 7-Eleven Malaysia Holdings Berhad and Commerce.Asia Group, as it pivots towards becoming a broader, data-driven loyalty and engagement platform for brands and merchants. The relaunch marks a shift from a
