At the South by Southwest (SXSW) festival in Austin this week, the conversation around artificial intelligence and creativity took on a familiar rhythm: excitement, anxiety, and ultimately, a reminder of what audiences actually come for. Despite the rapid advance of generative AI tools, some of Hollywood’s most influential voices insist
For decades, the crown belonged to a plastic mascot. At the 2026 Oscars, Burger King quietly staged a coup. The King has been fired. The crown now belongs to the customer. In a 90-second commercial that aired during Hollywood’s biggest night, the fast-food chain unveiled a new brand platform built
Every Raya season in Malaysia brings a familiar parade of festive short films. Families reunite. Tears flow. Forgiveness arrives just in time for ketupat and rendang. But “Darah Biru”, the new Raya film by Proton in collaboration with air-freshener brand Little Joe, takes a different route. Instead of beginning in
MBCS, the creative powerhouse under Omnicom Media Malaysia, has partnered with Watsons Malaysia to launch ‘Watsons Pentas Raya Glam’ (translated:‘The Raya Glam Stage by Watsons’), a festive campaign in celebration of Raya. The campaign celebrates the joys of festive preparations while flipping the script on norms, and is inspired by
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2026 winners this evening at its annual Awards Gala in Singapore. In a historic first Uzbekistan was awarded two Spikes taking home Silver and Gold in Film Craft for ‘The Weight of Pain’, for
Most presentations fail before the second slide. Not because the ideas are weak, but because the delivery is. Endless bullet points, cluttered charts and default templates don’t just look dated — they dilute your message. If your audience is zoning out, your slides are the problem. This training flips that
Every Ramadan, Malaysian brands compete to release the most touching festive film. Some go big with celebrity casts. Others chase humour or nostalgia. But every year, one brand quietly reminds the industry that the most powerful storytelling rarely needs spectacle. This year, PETRONAS once again delivers that reminder with “LittleJoys
KULT has launched its first-ever Raya film, BUNYI RUMAH, marking a bold creative milestone for the company and a defining showcase of what its content and innovation arm, KULT:Studio, can deliver for brands ready to explore the next chapter of storytelling. Created entirely using artificial intelligence as a conscious creative
The unmistakable rhythm of Ramadan in Malaysia is no longer heard only in bustling bazaars or crowded shopping malls. Increasingly, it is measured in parcels moving through logistics hubs. This year, Pos Malaysia expects parcel volumes to rise between 15% and 20% during the Ramadan-to-Hari Raya period, compared with ordinary
Johor’s Tunku Aminah Sultan Ibrahim has been appointed chairperson of Malaysian telco U Mobile following a restructuring of the company’s ownership that places majority control in local hands. The appointment comes after Mawar Setia Sdn Bhd — a company jointly formed by Tunku Aminah and U Mobile founder Vincent Tan
